Student knows the different stages of the service design process as well as the relevant research and development tools related to it. He/she is able to design innovative service offerings that provide story-driven, meaningful experiences.
He/she is able to evaluate the usability and value generation of the service product, and has the ability to link it to the company brand. He/she is willing to improve his/her creative ability and innovate customer-oriented services. He/she can operate in a project as a committed team member.

Student understands the elements in tourism management. He/she can evaluate the profitability and customer-oriented nature of tourism services.

Project work
Service design process
Tools for service design and innovation
Creative methods

5 (Excellent)
Student can manage service design process and develop business according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach to develop case business. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.
4 (Very good) Student can manage the service design process and is able to use tools in innovative way. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.
3 (Good)
Student understands the service design process and is able to use the tools comprehensively. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability
2 (Satisfactory)
The student recognises the service design process and is able to utilise the basic tools. He/she is able to evaluate the success factors involved with products. He/she can work in a project with a team and takes care of his/her duties. He/she can identify what interferes with his/her creative ability.
1 (Adequate)
Student recognises the service design process. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

3 (Good) Student understands the service design process and is able to use the tools comprehensively. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability

4 (Very good) Student can manage the service design process and is able to use tools in innovative way. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.

5 (Excellent) Student can manage service design process and develop business according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach to develop case business. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.