• Service Design (MTMW3100-3001),
         13.09.2021 – 17.12.2021,  10 cr  (ZJA21SM, ...) — Face-to-face +-
    Learning outcomes of the course
    Student knows the different stages of the service design process as well as the relevant research and development tools related to it. He/she is able to design innovative service offerings that provide story-driven, meaningful experiences.
    He/she is able to evaluate the usability and value generation of the service product, and has the ability to link it to the company brand. He/she is willing to improve his/her creative ability and innovate customer-oriented services. He/she can operate in a project as a committed team member.
    Prerequisites and co-requisites
    Student understands the elements in tourism management. He/she can evaluate the profitability and customer-oriented nature of tourism services.
    Course contents
    Project work
    Service design process
    Tools for service design and innovation
    Creative methods
    Assessment criteria
    Assessment criteria - grade 1 and 2
    5 (Excellent)
    Student can manage service design process and develop business according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach to develop case business. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.
    4 (Very good) Student can manage the service design process and is able to use tools in innovative way. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.
    3 (Good)
    Student understands the service design process and is able to use the tools comprehensively. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability
    2 (Satisfactory)
    The student recognises the service design process and is able to utilise the basic tools. He/she is able to evaluate the success factors involved with products. He/she can work in a project with a team and takes care of his/her duties. He/she can identify what interferes with his/her creative ability.
    1 (Adequate)
    Student recognises the service design process. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.

    If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
    Assessment criteria - grade 3 and 4
    3 (Good) Student understands the service design process and is able to use the tools comprehensively. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability

    4 (Very good) Student can manage the service design process and is able to use tools in innovative way. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.
    Assessment criteria - grade 5
    5 (Excellent) Student can manage service design process and develop business according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach to develop case business. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.

    Language of instruction

    English

    Location and time

    13.09.2021 - 17.12.2021
    Learning platform: Moodle

    Planned learning activities, teaching methods and guidance

    Lectures
    Independent studies and assignments
    Project work

    Learning materials and recommended literature

    Stickdorn, Mark. 2011. This is service design thinking : basics, tools, cases. (e-book available)
    Course material

    Lecturer(s)

    Susanna Nuijanmaa, Susanna Riekkinen

    Working life cooperation

    Project work/service design process is done for hospitality industry companies
    Visiting lectures, guest speakers

    Campus

    Main Campus

    Exam dates and re-exam possibilities

    No exam

    Timing

    13.09.2021 - 17.12.2021

    Learning assignments and student workload

    Total 270 hours

    Enrollment

    02.08.2021 - 05.09.2021

    Content scheduling

    Project management
    Service Design Process

    Groups
    • ZJA21SM
    • MTM19S1
    • MTM21VS
    Seats

    0 - 40

    Assessment methods

    Guiding feedback, developmental evaluation
    Peer feedback, peer review
    Self-assessment

    Open UAS 5
    Exchange students: 5 (included in the total capacity)

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face

    Credits
    • 10 cr
    Unit

    School of Business