• Global Marketing and Sales (YHIHE110-3003),
         26.09.2022 – 27.11.2022,  5 cr  (ZJAYBB22S1, ...) — Face-to-face, Online learning +-
    Learning outcomes of the course
    Global marketing and sales course has been designed to emphasize the global marketing and sales management perspectives.
    Prerequisites and co-requisites
    BBA in business or economics or equal

    Language of instruction

    English

    Location and time

    The course will be held in autumn.
    There will intensive sessions face-2-face and possibility of online sessions via zoom during the weekend

    Planned learning activities, teaching methods and guidance

    Face-to-face learning and distance learning

    Flipped classroom model will be used to implement this course.
    Thus, pre-class learning is vital for the successful implementation of the flipped learning model. At the course workspace, the teacher will provide students with lecture notes and slides. Each student has to familiarise him/herself with the pre-class learning content. I strongly suggest that students should also gather some other resources and expose themselves to the focal subject area. In the classroom, we will put a greater focus on application of conceptual knowledge rather than factual recall or straight transfer of the information.

    Learning materials and recommended literature

    Textbooks

    Hollensen, S. (2017). Global marketing. Harlow, England: Pearson.

    Keegan, W. J., & Green, M. C. (2017). Global Marketing.

    Lecturer(s)

    Sunday Olaleye

    Exam dates and re-exam possibilities

    The last item of assessment in the Global Marketing course is the individual project. For a personal project, students need to write a report.
    The report should describe the following:
    Company overview
    Company's global presence overview
    Which Internalization Theory explain selected company presence across the globe.
    What kind of market entry strategies used by the selected company?
    Describe product strategy in international markets
    Describe the pricing strategy of the company in global markets
    Describe the distribution strategies of the company in international markets
    Describe the marketing communication of the selected company in the international market
    More detailed information during first contact lesson.
    General instruction
    The report should be a maximum of ten pages in length (including cover page and contents). The report should be written according to JAMK reporting instructions.

    Timing

    26.09.2022 - 27.11.2022

    Learning assignments and student workload

    Global Marketing and Sales course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.

    Below are the details of the student's workload in hours

    Lectures 20 hour
    Group assignments 20 hour
    Final individual project report 45 hour
    Independent study 50 hour
    The total workload of 135 hour

    Enrollment

    01.08.2022 - 04.09.2022

    Groups
    • ZJAYBB22S1
    • YBB22VS
    • YBB22S1
    Alternative learning methods

    You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

    The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and specification. More precise info: JAMK Degree Regulations, section 17.

    Seats

    0 - 40

    Assessment methods

    Avoin amk 5 (included in total capacity)
    Vaihto-opiskelijat 10 (not translated)

    Degree Programme

    Master's Degree Programme in International Business Management

    Mode of delivery

    Face-to-face, Online learning

    Share of virtual studies

    2 cr

    Credits
    • 5 cr
    Unit

    School of Business