Fall semester 2020, online platform.
Intensive online study period 24 September - 24 October.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
The student also completes a separate individual marketing development assignment for a selected sport event, sport organization or athlete according to assignment criteria and description.
Shank, M. & Lyberger, M. (2015) Sports Marketing : a strategic perspective. 5th edition. Routledge. (e-book)
PwC's Sports Survey. (2019) A market report discussing sports marketing phenomenon and trends.
Academic articles and case studies given at the beginning of the course.
Osmo Laitila, Aila Ahonen
Individual marketing development task is expected to be connected to students' own work and/or area of marketing development in their respective sports organizations or related organizations.
11.09.2020 - 18.12.2020
Pre-assignment and intensive online studies period (24 Sep - 24 Oct) 50 hours
Individual studies and assignments 65 hours
Virtual studies 20 hours
03.08.2020 - 11.09.2020
Pre-assignment preparation period in September.
Online studies and distance learning (individual studies) period September - December. Timely emphasis in online studies is between 24 September - 24 October.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Avoin AMK 10
Vaihto-opiskelijat 10 (not translated)
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning