Upon completion of this course you will be able to:
- Apply key aspects of strategic management and marketing to manage or market a sport tourism organisation, activity or event.
- Design and manage global sport tourism events in a sustainable manner, leaving positive legacies and generating socio-economic development for host communities.
- Design instruments to generate positive image and brand reputation impacts for various stakeholders through sport tourism activities.

BBA in business or economics or sport or equal.

This course aims to extend the students understanding of this academic niche discipline in both theoretical and applied relevance, with topics including those specified below as well as related themes:

- Sport tourism: people, places and activities
- Sport tourism development and environmental and social sustainability
- Designing and managing sustainable sport events
- Bidding and hosting strategies for global sport tourism events
- Generating positive image and brand reputation through sport tourism activities
- Sport tourism niche markets: golf, adventure and extreme sport tourism
- Digitalisation and solutions for sustainable sport tourism

Adequate 1
You are able to demonstrate the basic theoretical and conceptual knowledge of international sport tourism. You are able to identify the key concepts of subject area. You are able to describe the problem and somehow interpret and analyse business issues in question. You are able to support your argumentation with some basic academic literature and other relevant information. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to give some evidence of theoretical and conceptual knowledge and define central concepts.You display only superficial knowledge of the subject area. You are able to define the problem but have difficulties in interpretation and analysing of the complex business issues and problems from multiple perspectives. You are able to review academic literature and other relevant information from academic sources in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Good 3
You can demonstrate your theoretical and conceptual knowledge clearly, and define the central concepts of international sport tourism. You display fairly good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives fairly well and find academic literature and other relevant information from legal and academic sources to support his argumentation. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You can demonstrate solid understanding of right theoretical and conceptual knowledge, and define the central concepts of international sport tourism accurately. You are able to display a good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives well and critically review academic literature and other relevant information from business and academic sources in a good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Excellent 5
You can demonstrate the theoretical and conceptual knowledge of sport tourism in detail and define the central concepts of international sport tourism with precision. You can display a clear command of the subject area. You are able to interpret and analyse complex sport business issues and legal problems arising from multiple perspectives and critically review academic literature and other relevant information from legal and academic sources in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.