wk 18 Orientation for the course
wk 20 Support webinar (optional for those, who require help with the assignments)
wk 22 Discussion webinar (an optional way to pass one of the course assignments)
Live webinars, videos and independent assignments
Zeithaml, V. A., Bitner, M. J. & Gremler, D. D. 2017. Services marketing. Integrating Customer Focus Across the Firm. New York: McGraw-Hill.
Grönroos, C. 2009. Palvelujen johtaminen ja markkinointi. Talentum. Journal of Service Management Journal of Service Science and Management.
No exam included in the course.
01.05.2023 - 31.07.2023
virtual study 27 h assignments and independent study 108 h Total 135 h (one credit equals 27 hours of student work)
01.04.2023 - 30.04.2023
6 service marketing management assignments: evaluation PASS/FAIL
0 - 45
Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, a proof of the successful completion of the development assignment is required.
Master’s Degree Programme in Tourism and Hospitality Management
School of Business