This module will start out with lectures to introduce the reality faced by the professional managers. Seminars will be concentrating on research in groups and it will be required leading to a case study with a presentation.
Face-to-face learning and distance learning.
Gordon; S (2015): The Future of Music Business. How To Succeed with New Digital Technologies. Fourth Edition. (Music Pro Guides)
Smith,A.& Stewart, B. (2015): Introduction to Sport Marketing
Trenberth, L.&Hassan, D. (2012): Managing Sport Business. An Introductio
Pia Kreus, Robert Päkk, Aila Ahonen
Visiting lecturers from JAMK partner universities.
31.08.2020 - 18.12.2020
assignments 60 h
independent study 50 h
03.08.2020 - 30.08.2020
0 - 40
Exchange students 10
Bachelor's Degree Programme in Business Management
Face-to-face, Online learning