Asian Incoming Tourism (5 op)
Toteutuksen tunnus: MMFT9000-3004
Toteutuksen perustiedot
Ilmoittautumisaika
01.08.2022 - 25.08.2022
Ajoitus
01.11.2022 - 21.12.2022
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Verkko-opetus
Yksikkö
Liiketoimintayksikkö
Opetuskielet
- Englanti
Paikat
0 - 60
Koulutus
- Bachelor's Degree Programme in Tourism Management (AMK)
Opettaja
- Susanna Nuijanmaa
- Kari Halonen
Ryhmät
-
MTM21S1Bachelor's Degree Programme in Tourism Management
-
ZJK22SMKorkeakoulujen välinen yhteistyö, MARATA
-
ZJA22SMAvoin AMK, marata
-
MTM20S1Bachelor's Degree Programme in Tourism Management
-
MTM22VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Tavoitteet
Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
Hse/he understands the specific demands of the Asian customers travelling to Europe.
Sisältö
•China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Opiskelijan ajankäyttö ja kuormitus
Online lectures 16 h
Assignments 55 h
Reading the course materials 44 h
Preparing for exam 20 h
Total 135 h
Lisätietoja opiskelijoille
Avoin amk 5
Campusonline 20
Arviointiasteikko
0-5
Arviointikriteerit, tyydyttävä (1-2)
1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Arviointikriteerit, hyvä (3-4)
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
Arviointikriteerit, kiitettävä (5)
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Esitietovaatimukset
The student understands the general concepts and phenomena related to tourism.