The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.