• Future trends in tourism (MMTI2100-3005),
         22.05.2023 – 04.08.2023,  5 cr  (ZJA23KM, ...) — Online learning +-
    Learning outcomes of the course
    The students

    -Recognizes changes in global environment and its effects to tourism -Recognizes weak signals effecting tourism
    - Recognize methods to foresee in tourism
    - Recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation
    Prerequisites and co-requisites
    Student understands basics of global mega trends and tourism trends
    -scope of tourism industry
    - meaning of innovation for companies
    -themes of sustainability
    - technology change as a phenomenom
    Course contents
    Tourism trends
    Weak signals
    Anticipation
    Scenario toolkit
    Assessment criteria
    Assessment criteria - grade 1 and 2
    Assessment is based on learning objectives and is both qualitative and quantitative. A course accepted as completed is assessed on the following five-step scale:

    5 (Excellent) The student analyzes the concepts related to future trends in tourism. The student compares multiple perspectives in content matter and displays creativeness in exercises. The student can evaluate critically topics in global and national levels.

    4 (Very Good) The student can analyze the concepts related to future trends in tourism. The student compares multiple perspectives in content matter. The student can evaluate topics in global and national levels.

    3 (Good) The student illustrates the concepts related to future trends in tourism. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.

    2 (Satisfactory) The student understands the concepts and special characteristics related to future trends in tourism. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.

    1 (Sufficient) The student can define concepts related to future trends in tourism. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.

    If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
    Assessment criteria - grade 3 and 4
    3 (Good) You can illustrate the concepts and phenomena related to future trends in tourism. You demonstrates multiple perspectives in content matter, and you are able to apply methods in tourism future scenarios. You differentiate topics in global and national levels.

    4 (Very Good) You can analyze the concepts and phenomena related to future trends in tourism. You compare multiple perspectives in content matter, and you are able to apply methods in tourism future scenarios. You can evaluate topics in global and national levels.
    Assessment criteria - grade 5
    5 (Excellent) You can analyze the concepts and phenomena related to future trends in tourism. You can analyze multiple perspectives in content matter, and you are able to apply methods in tourism future scenarios. You are able to display creativeness in your performance. You can evaluate critically topics in global and national levels.

    Language of instruction

    English

    Location and time

    Online

    Planned learning activities, teaching methods and guidance

    The method is experiential learning which contains video lectures, independent studies and project based working.

    Learning materials and recommended literature

    Course material
    Tourism trend reports - UNWTO
    Consumer trend reports – Euromonitor international

    Lecturer(s)

    Heidi Luck, Susanna Riekkinen

    Exam dates and re-exam possibilities

    No exam

    Timing

    22.05.2023 - 04.08.2023

    Learning assignments and student workload

    Lectures 15 h
    Independent research and group work 120 h
    Total 135 h (one credit equals 27 hours of student work)

    Enrollment

    01.04.2023 - 30.04.2023

    Groups
    • ZJA23KM
    • ZJK23KM
    • MTM20S1
    Seats

    0 - 40

    Assessment methods

    The assessment is based on learning objectives, quality and criteria. Self-evaluation by the student plays an important role in the learning process.

    CampusOnline: 20 (included in the total capacity)

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Online learning

    Share of virtual studies

    5 cr

    Credits
    • 5 cr
    Unit

    School of Business