The student understands the destination`s management system, network model and the meaning of responsible planning. The student also understands how the destinations are developed and is able to identify the destination's strategic challenges and development opportunities.
The student recognizes the value of historical, geographic and cultural attractions and services in tourism.
She/he also understands the tourism management ecosystem concept as well as companies' and stakeholders' involvement.
The student is able to conduct research and analysis on a destination and networks, and generate recommendations.