• Experience Design (MTMW2200-3003),
         09.01.2023 – 17.03.2023,  5 cr  (MTM21S1) — Face-to-face +-
    Learning outcomes of the course
    Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.
    Prerequisites and co-requisites
    The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
    Course contents
    • Experience economy
    • Analyzing meaningful experiences
    • Experience design and development
    Assessment criteria
    Assessment criteria - grade 1 and 2
    5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

    4 (Very Good) The student can analyze various customer data in meaningful experience services development.

    3 (Good) The student can choose customer data in development process of the meaningful experience services.

    2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.

    1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.

    If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
    Assessment criteria - grade 3 and 4
    3 (Good) The student can choose customer data in development process of the meaningful experience services.
    4 (Very Good) The student can analyze various customer data in meaningful experience services development
    Assessment criteria - grade 5
    5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    Lectures
    Individual assignment
    Group assignment

    Learning materials and recommended literature

    Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres

    Tarssanen, S. (edit.): Handbook for Experience Stagers

    Current articles provided by course tutors.

    Lecturer(s)

    Susanna Nuijanmaa

    Campus

    Main Campus

    Exam dates and re-exam possibilities

    No exam

    Timing

    09.01.2023 - 17.03.2023

    Learning assignments and student workload

    Lectures 48 hrs
    Individual and group assignments 87 h

    Total 135 hours

    Enrollment

    01.11.2022 - 05.01.2023

    Content scheduling

    1. Part: Theoretical framework
    2. Part: Implementing theory to practice
    3. Part: Presentations

    Groups
    • MTM21S1
    Seats

    0 - 50

    Assessment methods

    Individual assignment evaluated 0-5
    Group work evaluated 0-5
    Other assignments evaluated as passed-failed

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face

    Credits
    • 5 cr
    Unit

    School of Business