Selling and Distribution (5 op)
Toteutuksen tunnus: MTMW2400-3001
Toteutuksen perustiedot
Ilmoittautumisaika
10.02.2021 - 28.02.2021
Ajoitus
22.03.2021 - 21.05.2021
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
School of Business
Toimipiste
Main Campus
Opetuskielet
- Englanti
Paikat
0 - 40
Koulutus
- Bachelor's Degree Programme in Tourism Management
Opettaja
- Susanna Nuijanmaa
- Susanna Riekkinen
Ryhmät
-
MTM21VKBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
-
ZJA21KMAvoin AMK, marata
-
MTM19S1Bachelor's Degree Programme in Tourism Management
Objectives
The student understands the selling processes and sales management perspectives.
She/he can act responsibly in customer relationship management.
She/he can identify different distribution actors on tourism industry.
Student can evaluate customer-oriented and cost-efficient sales and distribution channels for a tourism company.
Content
- key concepts of selling and distribution
- sales and buying process
- sales & customer relationship management
- tourism distribution actors
- distribution channels
Further information for students
Avoin amk 3
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
Sufficient 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Evaluation criteria, good (3-4)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Evaluation criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Evaluation criteria, pass/failed
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Prerequisites
Student knows the basics of marketing, accounting and management.