Lectures & recorded lectures
Jobber, D. and Lancaster, G. 2019. Selling and Sales Management, Pearson. (e-book available)
Journal of Selling and Sales Management
Kotler, Philip, Bowen, John T., Makens, James C., Baloglu, Seyhmus. 2017 (and other editions) Marketing for tourism and hospitality. Pearson Education Limited.
Current materials provided by course tutors
Two retake opportunities if the exam is failed
Case examples on national and international perspectives
20.03.2023 - 19.05.2023
Lectures 45 hrs
Individual and group assignments 50 h
Exam and studying of literature 40 h
Total 135 hours
01.11.2022 - 17.02.2023
Individual studies, assignments and exam.
0 - 50
The assessment is based on learning objectives, quality and criteria. Self-evaluation by the student plays an important role in the learning process.
Exchange students 5
Bachelor's Degree Programme in Tourism Management
School of Business