• Digital Services in Tourism (MTMW3000-3005),
         24.10.2022 – 21.12.2022,  5 cr  (ZJA22SM, ...) — Face-to-face +-
    Learning outcomes of the course
    The object of the course
    In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.

    Course competences

    The learning objectives of the course
    You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.
    Prerequisites and co-requisites
    Basic knowledge about digitalization in tourism
    Course contents
    The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.
    Assessment criteria
    Assessment criteria - grade 1 and 2
    Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

    0 (Fail) You do not meet the minimum criteria set for the course.

    1 (Sufficient) You can describe the impact of digitalization in tourism. You identify the value of digital services. You can explain how to develop digital services.

    2 (Satisfactory) You describe the impact of digitalization in tourism. You explain the value of digital services.You illustrate and give examples how to develop digital services.
    Assessment criteria - grade 3 and 4
    3 (Good) You explain the impact of digitalization in tourism. You distinguish the value of different digital services. You can evaluate digital services and produce a plan how to develop them.

    4 (Very Good) You can analyze the impact of digitalization in tourism. You can compare the value of digital services for different customer segments. You create a concrete development plan for digital services based on evaluation.
    Assessment criteria - grade 5
    5 (Excellent) You show critical thinking in analyzing the impact of digitalization in tourism. You analyze the value of digital services for different customer segments. You display creativeness in the evaluation process of digital services. You construct a concrete development plan based on evaluation.
    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    Lectures and recorded lectures
    Independent studies and assignments
    Project work including research and development plan.

    Learning materials and recommended literature

    Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing.
    Smashing Magazine & Traynor, D. 2012. User experience design. Freiburg, Germany: Smashing Media GmbH.
    The digital roadmap for tourism in Finland
    Course material

    Lecturer(s)

    Susanna Riekkinen

    Working life cooperation

    Course includes various visiting industry specialists
    Student does a development plan for a tourism/hospitality company.

    Exam dates and re-exam possibilities

    No exam

    Internationality

    Course content includes international case examples from tourism industry.
    Project work can be done for an international tourism company.

    Timing

    24.10.2022 - 21.12.2022

    Learning assignments and student workload

    Total workload (135h)
    Lectures/video lectures 25h
    Project work 40h
    Independent studies, including reading & assignments 70h

    Enrollment

    01.08.2022 - 25.08.2022

    Content scheduling

    Content is divided into modules that include assignments.

    Groups
    • ZJA22SM
    • MTM20S1
    • MTM22VS
    Seats

    0 - 40

    Assessment methods

    Open UAS 5 (included in the total capacity)
    Exchange students: 5 (included in the total capacity)

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face

    Credits
    • 5 cr
    Unit

    School of Business