• Responsible Business Planning (MTMW3200-3002),
         09.01.2023 – 01.04.2023,  5 cr  (MTM20S1) — Face-to-face +-
    Learning outcomes of the course
    You know different concepts of business planning.
    You understand the logic and process of business planning.
    You are able to apply the knowledge into practice in creating a business plan.
    Prerequisites and co-requisites
    Understanding the basics of business functions
    Understanding the special features of tourism industry.
    Course contents
    Strategic thinking
    Strategic business areas
    Innovation and new business creation
    Business models and concepts
    Process and tools of business planning
    Market research
    Business finance
    Operational management systems in enterprises
    Responsible business
    Business development services for new entrepreneurs
    Assessment criteria
    Assessment criteria - grade 1 and 2
    The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.

    Assessment methods are based on learning objectives.

    Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

    Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

    1 (Sufficient) You know different concepts of business planning, and understand the logic and process of business planning. You are able to apply the knowledge into practice in creating a business plan.

    2 (Satisfactory) You understand different concepts of business planning and the logic and process of business planning. You apply the knowledge into practice in creating a business plan.


    If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
    Assessment criteria - grade 3 and 4
    3 (Good) You can explain the difference on the concepts, services and business level, and demonstrate the logic in processing a new business. You can demonstrate multiple perspectives in creating a business plan on responsible tourism markets. You are able to analyze the sustainability balance in a business concept.

    4 (Very Good) You can compare different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and argue for multiple perspectives in creating a business plan on responsible tourism markets. You are able to approach critically and innovative way the practice- and responsibility-oriented and business plan.
    Assessment criteria - grade 5
    5 (Excellent) You can critically analyze the different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and evaluate multiple perspectives in creating a business plan on responsible tourism markets. You are able to make a critical, innovative yet a realistic business plan, which demonstrates a balanced in responsibility matter.
    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    This course is implemented face to face. Methods of teaching and learning used in the implementation:
    * lectures
    * project-based learning
    * group discussions
    * peer-to-peer mentoring and feedback

    Learning materials and recommended literature

    Alhabeeb, M. J.. Entrepreneurial Finance : Fundamentals of Financial Planning and Management for Small Business, John Wiley & Sons, Incorporated, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/jypoly-ebooks/detail.action?docID=1895545.

    Cramer, Jacqueline. Corporate Social Responsibility and Globalisation : An Action Plan for Business, Taylor & Francis Group, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/jypoly-ebooks/detail.action?docID=1741626.

    Paley, Norton. Successful Business Planning : Energising Your Companys Potential, Thorogood Publishing, 2004. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/jypoly-ebooks/detail.action?docID=309026.

    Other ​material agreed on during the course.

    Lecturer(s)

    Tomi Hiltunen, Petra Blinnikka

    Working life cooperation

    The course offers a variety of tools which can be useful in the future working life. The students will develop crucial skills related to business planning, project management and time management.

    Students' building of local networks within entrepreneurship is supported with visit to the Start-up Factory in Jyväskylä.

    Timing

    09.01.2023 - 01.04.2023

    Learning assignments and student workload

    Contact lessons 30 h
    Virtual learning 30 h
    Independent studying and group work 75 h
    Total 135 h

    Enrollment

    01.11.2022 - 05.01.2023

    Groups
    • MTM20S1
    Alternative learning methods

    You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

    The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

    Seats

    0 - 40

    Assessment methods

    Group work | students create a responsible business plan in a form of visualized report.

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face

    Share of R&D studies

    2 cr

    Credits
    • 5 cr
    Unit

    School of Business