English
The classes will take place every Monday from 15:15-1700. The location of the classes will be communicated at the beginning of the semester.
In class mode (attendance is compulsory)
Global marketing and sales course is designed to implement experiential learning. Face to face interaction involves, including but not limited to, in-class lectures, case study discussions, in-class assignments, and sales workshops. Online mode includes online lectures, webinars with industry experts and academic podcasts.
Jobber, D., & Lancaster, G. (2019). Selling and sales management, 11th Edition. Pearson Education. ISBN: 9781292205069
Hollensen. S (2017): Global Marketing: A Decision-Oriented Approach.7th edition. Pearson Education. ISBN: 9781292100111
Green, M.C & Keegan, W. J. (2020). Global marketing management. 10th edition. Pearson Education. ISBN: 9780134899794
Jay Panjwani
Main Campus
The course will be evaluated on the basis of individual and group tasks mentioned below. All tasks are essential and must be returned, dates will be dually communicated in the first session. However, exceptions include in the extension for the submission of the required components on the basis of valid justification.
Groupwise
Project report
Project presentations/project launching
Individual
Learning diary
Discussion forum and active class participation
12.02.2024 - 20.05.2024
1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of study in order to qualify with grade 5
Groupwise
Project Report = 35h
Workshop report =10h
Redesigning the sales strategy: video presentation =40h
Individual
Reflection/Learning Diary =35h
Discussion Forum and active Class Participation =15h
Total: 135h
Below is mention grading schema;
Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points
20.11.2023 - 04.01.2024
Below are the content of the course;
An introduction to global marketing and sales: Development and role of selling in marketing
Understanding global motives
Global marketing research
Sales strategies
Sales environment: Consumer and organization buying behaviors
Strategic Element of Competitive Advantage
Designing sales settings
Global marketing theories
The global marketing selection process
Global marketing entry strategies
Law and ethical issues
Personnel selling: A workshop
Internet and IT applications in selling and sales management:
Global Promotion and Communication Strategies: A workshop
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and specification. More precise info: JAMK Degree Regulations, section 17.
0 - 40
Diploma in IBM groups: HKV24KDIBM, HKV23SDIBM
Exchange YBB24VK: 5 places
EM Normandie YBB24VKN: 8 places
Diploma in International Business Management
Face-to-face
School of Business