Experience DesignLaajuus (5 cr)
Code: MTMW2200
Credits
5 op
Teaching language
- English
Responsible person
- Susanna Nuijanmaa
Objective
Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.
Content
• Experience economy
• Analyzing meaningful experiences
• Experience design and development
Qualifications
The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
Assessment criteria, satisfactory (1)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
4 (Very Good) The student can analyze various customer data in meaningful experience services development.
3 (Good) The student can choose customer data in development process of the meaningful experience services.
2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.
1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Assessment criteria, good (3)
3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development
Assessment criteria, excellent (5)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
Enrollment
18.11.2024 - 09.01.2025
Timing
13.01.2025 - 04.04.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Susanna Nuijanmaa
Groups
-
MTM23S1Bachelor's Degree Programme in Tourism Management
Objective
Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.
Content
• Experience economy
• Analyzing meaningful experiences
• Experience design and development
Oppimateriaali ja suositeltava kirjallisuus
Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres
Tarssanen, S. (edit.): Handbook for Experience Stagers
Current articles provided by course tutors.
Teaching methods
Lectures
Individual assignment
Group assignment
Exam
Exam schedules
Exam date and resits will be informed in the beginning of the course.
Student workload
Lectures 48 hrs
Individual and group assignments 87 h
Total 135 hours
Content scheduling
1. Part: Theoretical framework
2. Part: Implementing theory to practice
3. Part: Presentations
Further information
Exam 0-5
Group work evaluated 0-5
Other assignments evaluated as passed-failed
Open UAS 5
Exchange students 5
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
4 (Very Good) The student can analyze various customer data in meaningful experience services development.
3 (Good) The student can choose customer data in development process of the meaningful experience services.
2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.
1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Arviointikriteerit, hyvä (3-4)
3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development
Assessment criteria, excellent (5)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
Qualifications
The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
Enrollment
20.11.2023 - 04.01.2024
Timing
08.01.2024 - 19.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Susanna Nuijanmaa
Groups
-
MTM22S1Bachelor's Degree Programme in Tourism Management
Objective
Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.
Content
• Experience economy
• Analyzing meaningful experiences
• Experience design and development
Oppimateriaali ja suositeltava kirjallisuus
Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres
Tarssanen, S. (edit.): Handbook for Experience Stagers
Current articles provided by course tutors.
Teaching methods
Lectures
Individual assignment
Group assignment
Exam
Exam schedules
Exam date and resits will be informed in the beginning of the course.
Student workload
Lectures 48 hrs
Individual and group assignments 87 h
Total 135 hours
Content scheduling
1. Part: Theoretical framework
2. Part: Implementing theory to practice
3. Part: Presentations
Further information
Exam 0-5
Group work evaluated 0-5
Other assignments evaluated as passed-failed
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
4 (Very Good) The student can analyze various customer data in meaningful experience services development.
3 (Good) The student can choose customer data in development process of the meaningful experience services.
2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.
1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Arviointikriteerit, hyvä (3-4)
3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development
Assessment criteria, excellent (5)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
Qualifications
The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
Enrollment
01.11.2022 - 05.01.2023
Timing
09.01.2023 - 17.03.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Susanna Nuijanmaa
Groups
-
MTM21S1Bachelor's Degree Programme in Tourism Management
Objective
Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.
Content
• Experience economy
• Analyzing meaningful experiences
• Experience design and development
Oppimateriaali ja suositeltava kirjallisuus
Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres
Tarssanen, S. (edit.): Handbook for Experience Stagers
Current articles provided by course tutors.
Teaching methods
Lectures
Individual assignment
Group assignment
Exam schedules
No exam
Student workload
Lectures 48 hrs
Individual and group assignments 87 h
Total 135 hours
Content scheduling
1. Part: Theoretical framework
2. Part: Implementing theory to practice
3. Part: Presentations
Further information
Individual assignment evaluated 0-5
Group work evaluated 0-5
Other assignments evaluated as passed-failed
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
4 (Very Good) The student can analyze various customer data in meaningful experience services development.
3 (Good) The student can choose customer data in development process of the meaningful experience services.
2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.
1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Arviointikriteerit, hyvä (3-4)
3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development
Assessment criteria, excellent (5)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
Qualifications
The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
Enrollment
01.11.2021 - 09.01.2022
Timing
10.01.2022 - 18.03.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Susanna Nuijanmaa
- Heidi Luck
Groups
-
MTM20S1Bachelor's Degree Programme in Tourism Management
Objective
Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.
Content
• Experience economy
• Analyzing meaningful experiences
• Experience design and development
Oppimateriaali ja suositeltava kirjallisuus
Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres
Tarssanen, S. (edit.): Handbook for Experience Stagers
Current articles provided by course tutors.
Teaching methods
Lectures
Individual assignments
Group assignments
Guest speeches/lectures
Student workload
Lectures 48 hrs
Individual and group assignments 87 h
Total 135 hours
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
4 (Very Good) The student can analyze various customer data in meaningful experience services development.
3 (Good) The student can choose customer data in development process of the meaningful experience services.
2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.
1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Arviointikriteerit, hyvä (3-4)
3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development
Assessment criteria, excellent (5)
5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.
Qualifications
The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.