Curricula

Objective

You know different concepts of business planning.
You understand the logic and process of business planning.
You are able to apply the knowledge into practice in creating a business plan.

Content

Strategic thinking
Strategic business areas
Innovation and new business creation
Business models and concepts
Process and tools of business planning
Market research
Business finance
Operational management systems in enterprises
Responsible business
Business development services for new entrepreneurs

Qualifications

Understanding the basics of business functions
Understanding the special features of tourism industry.

Assessment criteria, satisfactory (1)

The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.

Assessment methods are based on learning objectives.

Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

1 (Sufficient) You know different concepts of business planning, and understand the logic and process of business planning. You are able to apply the knowledge into practice in creating a business plan.

2 (Satisfactory) You understand different concepts of business planning and the logic and process of business planning. You apply the knowledge into practice in creating a business plan.


If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Assessment criteria, good (3)

3 (Good) You can explain the difference on the concepts, services and business level, and demonstrate the logic in processing a new business. You can demonstrate multiple perspectives in creating a business plan on responsible tourism markets. You are able to analyze the sustainability balance in a business concept.

4 (Very Good) You can compare different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and argue for multiple perspectives in creating a business plan on responsible tourism markets. You are able to approach critically and innovative way the practice- and responsibility-oriented and business plan.

Assessment criteria, excellent (5)

5 (Excellent) You can critically analyze the different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and evaluate multiple perspectives in creating a business plan on responsible tourism markets. You are able to make a critical, innovative yet a realistic business plan, which demonstrates a balanced in responsibility matter.