Curricula

Objective

The purpose of this course is to give you the basic understanding of the tourism industry. In this course we create the basis for studying the topic. It is important to understand the general concepts of tourism, responsible tourism and digitalization in tourism for the smooth continuum in your studies. After this course you will also understand the traveler´s process and identify the central tourism actors, their operating models and industry structures. This helps you to make career and study plans for the future.

Competences
Tourism Business, Sustainable development

Learning objectives
After completing the course you understand how the tourism industry has developed and what it comprises in Finland and abroad. You know the general concepts of tourism, sustainability, responsible tourism and digitalization. You understand traveler’s process and different motivators for different customers in both leisure and business segment. You can identify the central tourism actors, their operating models and industry structures. In addition, you identify the impacts of tourism and know the current trends in responsible tourism to apply the knowledge in your future studies. You know the basic concepts of digitalization in tourism and understand the importance of the digital skills in tourism.

Content

- General concepts and phenomena within tourism industry
- General concepts and phenomena within sustainable and responsible tourism and responsibility communications
- Tourism trends
- Tourism industry’s operational structure in Finland and abroad
- Traveler’s process and tourism service providers
- Social, economical, cultural and environmental impacts of tourism
- General concepts and phenomena in digitalization in tourism

Qualifications

No prerequisites

Assessment criteria, satisfactory (1)

1 (Sufficient) You understand how the tourism industry has developed and what it comprises in Finland and abroad. You identify the general concepts of tourism, responsible tourism and digitalization. You understand traveler’s process and can identify the central tourism actors, their operating models and industry structures. You identify the impacts of tourism.

2 (Satisfactory) You can explain how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts of tourism, responsible tourism and digitalization. You understand traveler’s process and can identify the central tourism actors, their operating models and industry structures. You are able to categorize the impacts of tourism.

Assessment criteria, good (3)

3 (Good) You understand how the tourism industry has developed and what it comprises in Finland and abroad. You illustrate the general concepts of tourism, responsible tourism and digitalization. You understand traveler’s process and can identify the central tourism actors, their operating models and industry structures. You demonstrate multiple impacts of tourism.

4 (Very Good) You can analyze how the tourism industry has developed and what it comprises in Finland and abroad. You can compare the general concepts of tourism, responsible tourism and digitalization. You understand traveler’s process and can identify the central tourism actors, their operating models and industry structures. You demonstrate multiple impacts of tourism.

Assessment criteria, excellent (5)

5 (Excellent) You can analyze how the tourism industry has developed and what it comprises in Finland and abroad. You can compare the general concepts of tourism, responsible tourism and digitalization. You understand traveler’s process and can identify the central tourism actors, their operating models and industry structures. You demonstrate multiple impacts of tourism and are able to analyze them critically from different perspectives.