Curricula

Objective

The object of the course
After completing this course, you will learn the fundamental knowledge of event management, by focusing on global contemporary and strategic issues within this sector. You will get familiar with various topics such as sustainability, digitalization, place branding and legacy. You have a deeper understanding of current topics in international sport events and tourism.This course is part of the Sustainable Sport Business Management module.

Course competences
Sport business management competence: You apply innovative and sustainable solutions to sport business management problems and utilize business intelligence data in decision-making.
Internationality and multiculturalism competence: You monitor global trends in your field.
Sustainable development: You promote the implementation of sustainability projects in your operations.

The learning objectives of the course
Upon completion of this course, you can to apply contemporary international sport event and tourism theory to the management or marketing of an international sport event, sport tourism activity or organization. You are familiar with the sustainable design or bid procedures to host major international sport events. You attempt to incorporate digital innovations or solutions in the design, delivery and promotion of international sport events and tourism. You are able to leverage major sport events or sport tourism activities for positive brand or reputation impacts for a destination. You are able to identify trends and growth opportunities in sport events and tourism, such as adventure and e-sports tourism. You are able to suggest sustainable managerial solutions to your business challenges.

Content

The course content consists of theories and topics such as contemporary sport event and tourism issues in context: people, places and activities, sustainable development of sport events and tourism, digitalization and innovation in sport events and tourism, leveraging legacies from international sport events and tourism, strategic bidding and portfolio management for international sport events, place branding through international sport events and tourism as well as trends and growth opportunities in international sport events and tourism: e.g. adventure and e-sports tourism.

Assessment criteria, satisfactory (1)

Sufficient 1
You attempt to analyze and evaluate academic and business information relevant to international sport events and tourism. You attempt to apply contemporary international sport event and tourism theory to the management or marketing of an international sport event, sport tourism activity or organization. You attempt to improve the sustainable design or bidding process to host major international sport events. You attempt to incorporate digital innovations or solutions in the design, delivery and promotion of international sport events and tourism. You attempt to leverage major sport events or sport tourism activities for positive brand or reputation impacts for a destination. You attempt to identify trends and growth opportunities in sport events and tourism, such as adventure and e-sports tourism. You attempt to demonstrate management skills by researching and reflecting on contemporary international sport event and tourism theory, policy and practice.

Satisfactory 2
You have some ability in order to analyze and evaluate academic and business information related to international sport events and tourism. You have some ability to apply contemporary international sport event and tourism theory to the management or marketing of an international sport event, sport tourism activity or organization, but the approach is not supported with argumentation. You have some ability to improve the sustainable design or bidding procedure to host major international sport events. You have some ability to incorporate digital innovations or solutions in the design, delivery and promotion of international sport events and tourism. You have some ability to leverage major sport events or sport tourism activities for positive brand or reputation impacts for a destination. You have some ability to identify trends and growth opportunities in sport events and tourism, such as adventure and e-sports tourism. You have some ability to demonstrate management skills by researching and reflecting on contemporary international sport event and tourism theory, policy and practice.

Assessment criteria, good (3)

Good 3
You are able to evaluate relevant academic and business data and consider possible approaches and outcomes for international sport events and tourism problems. You are able to apply contemporary international sport event and tourism theory to the management or marketing of an international sport event, sport tourism activity or organization. You are able to improve the sustainable design or bidding procedure to host major international sport events. You are able to incorporate digital innovations or solutions in the design, delivery and promotion of international sport events and tourism. You are able to leverage major sport events or sport tourism activities for positive brand or reputation impacts for a destination. You are able to identify trends and growth opportunities in sport events and tourism, such as adventure and e-sports tourism. You are able to demonstrate strategic management and some critical thinking skills by researching and reflecting on contemporary international sport event and tourism theory, policy and practice.

Very Good 4
You are able to critically evaluate relevant academic and business data and consider possible approaches and outcomes for international sport events and tourism problems. You are able to critically apply contemporary international sport event and tourism theory to the management or marketing of an international sport event, sport tourism activity or organization. You are able to improve the sustainable design or bidding procedure to host major international sport events by critically justifying your insights. You are able to innovatively incorporate digital innovations or solutions in the design, delivery and promotion of international sport events and tourism. You are able to leverage major sport events or sport tourism activities for positive and creative brand or reputation impacts for a destination. You are able to identify trends and growth opportunities in sport events and tourism such as adventure and e-sports tourism with justifications. You are able to demonstrate strategic management and critical thinking skills by researching and reflecting on contemporary international sport event and tourism theory, policy and practice.

Assessment criteria, excellent (5)

Excellent 5
You can critically evaluate relevant academic and business data and present innovative, justified outcomes for international sport events and tourism problems. You are able to apply contemporary international sport event and tourism theory critically and innovatively to the management or marketing of an international sport event, sport tourism activity or organization. You are able to improve the sustainable design or bidding procedure to host major international sport events by critically justifying your innovative insights. You are able to incorporate digital innovations or solutions innovatively and creatively in the design, delivery and promotion of international sport events and tourism. You are able to leverage major sport events or sport tourism activities for positive and creative brand or reputation impacts for a destination. You are able to identify trends and growth opportunities in sport events and tourism such as adventure and e-sports tourism, driven by data and thorough justifications. You are able to demonstrate strategic management and critical thinking skills by researching and reflecting on contemporary international sport event and tourism theory, policy and practice.

Materials

Arne, H., Storm, R.K., and Swart, K. (2024), Research Handbook on Major Sporting Events. Cheltenham, UK: Edward Elgar.
Dodds, M., Heisey, K. & Ahonen, A. (2018). Routledge Handbook of International Sport Business. New York, N.Y.: Routledge: 293-303.
Additional material:
Higham, J. & Hinch, T. (2018). Sport tourism development. (3rd ed.). Briston: Channel View.
Knott, B., Fyall, A. & Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination Marketing and Management, 4: 46-56.
Whitfield, J., Gouthro, M-B. and Moital, M. (2024), Routledge Handbook of Events and Sustainability, New York, N.Y.: Routledge.