Sustainable Marketing and SalesLaajuus (5 cr)
Code: YH00CB46
Credits
5 op
Teaching language
- English
Responsible person
- Sunday Olaleye
Objective
Sustainable Marketing and Sales aim to equip you with a thorough understanding of relationship marketing, enabling you to contribute to more responsible and ethical marketing practices while addressing environmental and socio-cultural concerns. You will understand the fundamental principles of sustainable marketing and sales and their impact on the environment and society. You will analyze and apply theoretical foundations of sustainable marketing and sales to real-world scenarios. You will learn from case studies and practical examples to make informed decisions in sustainable marketing and sales, considering both successful and unsuccessful approaches.
The competencies to be developed in this course encompass sustainable global business management, internationality, and multiculturalism.
Sustainable global business management:
You critically review and gain a comprehensive understanding of sustainable strategies and models for global marketing and sales. You apply multidisciplinary knowledge to develop sustainable marketing and sales solutions for businesses across various sectors.
Internationality and multiculturalism:
You demonstrate the ability to monitor global trends and developments within the sustainable marketing and sales domain. You stay informed about sustainable international industry standards, operate effectively, and adapt to international and multicultural work environments. You also recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours. These competencies emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales.
Content
Theme 1: Relationship Selling in Sustainable Marketing
Theme 2: Creating Value for Sales and Ethics in Sustainable Marketing
Theme 3: Product and Customer Strategies in Sustainable Marketing
Theme 4: Sales Presentation and Management in Sustainable Marketing
Qualifications
This course is designed to accommodate students in the first year of the IBM master's degree programme.
Assessment criteria, satisfactory (1)
Sufficient (1):
You demonstrate your ability to exhibit a fundamental understanding of sustainable strategies and models for global marketing and sales. You sufficiently recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. Your grasp of fundamental concepts, trends, and navigational insights in this field remains basic. Your engagement with the course content is at a basic level, with minimal participation in course materials and discussions, reflecting a basic level of performance.
Satisfactory (2):
You demonstrate a satisfactory understanding of sustainable strategies and models for global marketing and sales. You exhibit a satisfactory understanding of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You have a fair grasp of fundamental concepts, trends, and navigational insights in sustainable marketing and sales. Moreover, you demonstrate a satisfactory level of engagement with the course content and materials and actively participate in the course materials and discussions, reflecting a satisfactory level of performance.
Assessment criteria, good (3)
Good (3):
You demonstrate a strong understanding of the core principles of sustainable strategies and models for global marketing and sales. You exhibit a robust capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales and actively engage with the course content and materials. Moreover, you actively participate in the course materials and discussions, demonstrating high performance.
Very good (4):
You demonstrate an advanced understanding of sustainable strategies and models for global marketing and sales. You exhibit an outstanding capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You fully grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You engage proficiently with the course content and materials, actively participating in discussions and coursework. You demonstrate proficient performance and engagement in the course materials and discussions.
Assessment criteria, excellent (5)
You demonstrate an exceptional understanding of sustainable strategies and models for global marketing and sales. You display an advanced capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You exhibit a comprehensive grasp of fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You actively engage with the course content and materials, participating fervently in discussions and coursework. Additionally, you consistently demonstrate excellent performance and engagement in the course materials and discussions.
Materials
Lecture Materials, Textbooks, Articles, Book Chapters, Conference Proceedings, Real-World Case Studies.
Timing
10.02.2025 - 19.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Master's Degree Programme in International Business Management
Teacher in charge
Sunday Olaleye
Groups
-
YBB25VKNBachelor’s degree in Business Administration, EM Normandie (virtual), Spring 2025
-
HKV25KDIBMPost-Graduate Diploma in International Business Management
-
HKV24SDIBMPost-Graduate Diploma in International Business Management
Objectives
Sustainable Marketing and Sales aim to equip you with a thorough understanding of relationship marketing, enabling you to contribute to more responsible and ethical marketing practices while addressing environmental and socio-cultural concerns. You will understand the fundamental principles of sustainable marketing and sales and their impact on the environment and society. You will analyze and apply theoretical foundations of sustainable marketing and sales to real-world scenarios. You will learn from case studies and practical examples to make informed decisions in sustainable marketing and sales, considering both successful and unsuccessful approaches.
The competencies to be developed in this course encompass sustainable global business management, internationality, and multiculturalism.
Sustainable global business management:
You critically review and gain a comprehensive understanding of sustainable strategies and models for global marketing and sales. You apply multidisciplinary knowledge to develop sustainable marketing and sales solutions for businesses across various sectors.
Internationality and multiculturalism:
You demonstrate the ability to monitor global trends and developments within the sustainable marketing and sales domain. You stay informed about sustainable international industry standards, operate effectively, and adapt to international and multicultural work environments. You also recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours. These competencies emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales.
Content
Theme 1: Relationship Selling in Sustainable Marketing
Theme 2: Creating Value for Sales and Ethics in Sustainable Marketing
Theme 3: Product and Customer Strategies in Sustainable Marketing
Theme 4: Sales Presentation and Management in Sustainable Marketing
Learning materials and recommended literature
Lecture Materials, Textbooks, Articles, Book Chapters, Conference Proceedings, Real-World Case Studies.
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
Sufficient (1):
You demonstrate your ability to exhibit a fundamental understanding of sustainable strategies and models for global marketing and sales. You sufficiently recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. Your grasp of fundamental concepts, trends, and navigational insights in this field remains basic. Your engagement with the course content is at a basic level, with minimal participation in course materials and discussions, reflecting a basic level of performance.
Satisfactory (2):
You demonstrate a satisfactory understanding of sustainable strategies and models for global marketing and sales. You exhibit a satisfactory understanding of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You have a fair grasp of fundamental concepts, trends, and navigational insights in sustainable marketing and sales. Moreover, you demonstrate a satisfactory level of engagement with the course content and materials and actively participate in the course materials and discussions, reflecting a satisfactory level of performance.
Evaluation criteria, good (3-4)
Good (3):
You demonstrate a strong understanding of the core principles of sustainable strategies and models for global marketing and sales. You exhibit a robust capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales and actively engage with the course content and materials. Moreover, you actively participate in the course materials and discussions, demonstrating high performance.
Very good (4):
You demonstrate an advanced understanding of sustainable strategies and models for global marketing and sales. You exhibit an outstanding capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You fully grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You engage proficiently with the course content and materials, actively participating in discussions and coursework. You demonstrate proficient performance and engagement in the course materials and discussions.
Evaluation criteria, excellent (5)
You demonstrate an exceptional understanding of sustainable strategies and models for global marketing and sales. You display an advanced capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You exhibit a comprehensive grasp of fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You actively engage with the course content and materials, participating fervently in discussions and coursework. Additionally, you consistently demonstrate excellent performance and engagement in the course materials and discussions.
Prerequisites
This course is designed to accommodate students in the first year of the IBM master's degree programme.
Enrollment
01.08.2024 - 01.09.2024
Timing
26.08.2024 - 18.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Sunday Olaleye
Teacher in charge
Sunday Olaleye
Groups
-
ZJAYHS24S1Avoin AMK, lita, YAMK-väylät, Sport Business Management
-
ZJAYBB24S1Avoin AMK, lita, YAMK-väylät, International Business Management
-
YHS24S1Master's Degree Programme in Sport Business Management
-
YBB24S1Master of Business Administration, DP in International Business Management
-
YBB23S1Master of Business Administration, DP in International Business Management
-
YHS23S1Master's Degree Programme in Sport Business Management
-
YHS22S1Master's Degree Programme in Sport Business Management
-
YBB22S1Master's Degree Programme in International Business
Objectives
Sustainable Marketing and Sales aim to equip you with a thorough understanding of relationship marketing, enabling you to contribute to more responsible and ethical marketing practices while addressing environmental and socio-cultural concerns. You will understand the fundamental principles of sustainable marketing and sales and their impact on the environment and society. You will analyze and apply theoretical foundations of sustainable marketing and sales to real-world scenarios. You will learn from case studies and practical examples to make informed decisions in sustainable marketing and sales, considering both successful and unsuccessful approaches.
The competencies to be developed in this course encompass sustainable global business management, internationality, and multiculturalism.
Sustainable global business management:
You critically review and gain a comprehensive understanding of sustainable strategies and models for global marketing and sales. You apply multidisciplinary knowledge to develop sustainable marketing and sales solutions for businesses across various sectors.
Internationality and multiculturalism:
You demonstrate the ability to monitor global trends and developments within the sustainable marketing and sales domain. You stay informed about sustainable international industry standards, operate effectively, and adapt to international and multicultural work environments. You also recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours. These competencies emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales.
Content
Theme 1: Relationship Selling in Sustainable Marketing
Theme 2: Creating Value for Sales and Ethics in Sustainable Marketing
Theme 3: Product and Customer Strategies in Sustainable Marketing
Theme 4: Sales Presentation and Management in Sustainable Marketing
Learning materials and recommended literature
Lecture Materials, Textbooks, Articles, Book Chapters, Conference Proceedings, Real-World Case Studies.
Teaching methods
There will be physical contact teaching—lectures, workshops, hands-on labs, and the flipped classroom method. The delivery mode is based on the practicality of sustainable global marketing and sales, with a critical analysis of cases across different business sectors.
Practical training and working life connections
Using various ways of connecting students to working life through alumni interaction and visiting guest lectures.
Alternative completion methods
You have the right to apply for recognition of your studies through eRPL in Peppi if you have prior learning from university completed elsewhere that can be accredited towards the degree you are currently pursuing.
Student workload
Global Marketing and Sales course worth 5 ECTS. One ECT corresponds to an average of 27 hours of work, meaning the load of 5 ECTS is approximately 135 hours.
Further information for students
The course assessment is based on a case study and critical analysis of current and future trends in sustainable global marketing and sales. It includes in-class oral feedback and written feedback via Moodle.
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
Sufficient (1):
You demonstrate your ability to exhibit a fundamental understanding of sustainable strategies and models for global marketing and sales. You sufficiently recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. Your grasp of fundamental concepts, trends, and navigational insights in this field remains basic. Your engagement with the course content is at a basic level, with minimal participation in course materials and discussions, reflecting a basic level of performance.
Satisfactory (2):
You demonstrate a satisfactory understanding of sustainable strategies and models for global marketing and sales. You exhibit a satisfactory understanding of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You have a fair grasp of fundamental concepts, trends, and navigational insights in sustainable marketing and sales. Moreover, you demonstrate a satisfactory level of engagement with the course content and materials and actively participate in the course materials and discussions, reflecting a satisfactory level of performance.
Evaluation criteria, good (3-4)
Good (3):
You demonstrate a strong understanding of the core principles of sustainable strategies and models for global marketing and sales. You exhibit a robust capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales and actively engage with the course content and materials. Moreover, you actively participate in the course materials and discussions, demonstrating high performance.
Very good (4):
You demonstrate an advanced understanding of sustainable strategies and models for global marketing and sales. You exhibit an outstanding capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You fully grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You engage proficiently with the course content and materials, actively participating in discussions and coursework. You demonstrate proficient performance and engagement in the course materials and discussions.
Evaluation criteria, excellent (5)
You demonstrate an exceptional understanding of sustainable strategies and models for global marketing and sales. You display an advanced capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You exhibit a comprehensive grasp of fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You actively engage with the course content and materials, participating fervently in discussions and coursework. Additionally, you consistently demonstrate excellent performance and engagement in the course materials and discussions.
Prerequisites
This course is designed to accommodate students in the first year of the IBM master's degree programme.