Curricula

Objective

You understand the possibilities of internationalization to create new businesses and achieve sustainable firm growth. You know the key concepts and models of firm growth and internationalization, and you are able to apply them to analyze and design strategies for growing the company in international markets sustainably. In designing sustainable growth strategies, you monitor global trends and take into consideration differences in different country markets.

The competences to develop in this course are sustainable global business management, and internationality and multiculturalism.

Sustainable global business management:
You critically review and understand sustainable strategies and models for firm growth and internationalization. You apply disciplinary and interdisciplinary knowledge to propose sustainable business solutions to grow new ventures in global markets.

Internationality and multiculturalism:
You monitor global trends and take into account differences in country markets in designing sustainable growth and internationalization strategies.

Content

Growth strategies, internationalization, market entry modes, internationalization strategies, exporting, foreign direct investments, franchising, licensing, mergers and acquisitions, platform strategy

Qualifications

It is recommended to complete the strategic management course.

Assessment criteria, satisfactory (1)

Sufficient (1):
You understand the key concepts and models of firm growth and internationalization sufficiently but fail to attempt to apply them to analyze and design strategies for sustainably growing a company in international markets. You have challenges to communicate your findings in oral and written in a structured form. There are issues in complying with JAMK reporting instructions.
Satisfactory (2):
You understand the key concepts and models of firm growth and internationalization satisfactorily and attempt to apply them to analyze and design strategies for sustainably growing a company in international markets. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Assessment criteria, good (3)

Good (3):
You have a good understanding of the concepts and models of firm growth and internationalization and apply them well to analyze and design strategies for sustainably growing a company in international markets. You are able to communicate your findings in oral and written form responsibly in a structured manner. There are minor issues in complying with JAMK reporting instructions.
Very good (4):
You have a very good understanding of the concepts and models of firm growth and internationalization and apply them insightfully to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying with JAMK reporting instructions.

Assessment criteria, excellent (5)

You have an excellent understanding of the concepts and models of firm growth and internationalization and apply them critically and insightfully to design innovative strategies for sustainably growing a company in international markets. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Materials

See the course literature below.