International Marketing CommunicationsLaajuus (5 cr)
Code: HL00BD83
Credits
5 op
Teaching language
- English
Responsible person
- Mari Karjalainen
Objective
The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.
Course competences
Ethics
Internationality and multiculturalism
Operating in a workplace
The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.
For each content unit there will be processes and tools provided for application of learned model and concepts.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.
Assessment criteria, satisfactory (1)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Assessment criteria, good (3)
Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Enrollment
18.11.2024 - 06.01.2025
Timing
10.02.2025 - 19.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Mari Karjalainen
Groups
-
HBI25VKIGSHBachelor’s degree in Business Administration, IGS Group HRM, (Bachelor's)
-
HBI25VKBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
-
HTL22S1Liiketalouden tutkinto-ohjelma (AMK)
-
HBI25VKKBachelor’s degree in Business Administration, Kedge Business School
Objective
The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.
Course competences
Ethics
Internationality and multiculturalism
Operating in a workplace
The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.
For each content unit there will be processes and tools provided for application of learned model and concepts.
Location and time
Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.
Oppimateriaali ja suositeltava kirjallisuus
Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material
Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall
Teaching methods
Lectures, group assignment and Independent study.
Exam schedules
Exam will be held at the end of the course during week 19, re-exam week 20 &21
International connections
The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Vaihtoehtoiset suoritustavat
Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification
More information in the degree regulations and the study guide.
Student workload
Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h
Average working hours 12 per week
Content scheduling
Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms
w 11 Brand elements, naming and cultural issues.
w 12 No lesson. Do the homework for the next lesson and finalise you buyer personas and content mapping for the group work
w 13 Brand identity models.
w 14 Presentations of the group work
w 15 Writing a press release, case study and white paper
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Time to work of your blogs, NO LESSON
w 18 Exam
w 19 Re-exam
w 20 Re-exam
Further information
Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.
Assessment on the scale 1-5
Exchange students 10
Plagiarism and AI detection are used in all assessed course work. Any use of AI should be referenced and cited accordlngly.
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.
Enrollment
20.11.2023 - 11.02.2024
Timing
12.02.2024 - 20.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Mari Karjalainen
Groups
-
HTL21S1Liiketalouden tutkinto-ohjelma (AMK)
-
HBI24VKKBachelor’s degree in Business Administration, Kedge Business School
-
ZJA24KHAvoin AMK, lita
-
HBI24VKBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
-
HTL21SIYLiiketalouden tutkinto-ohjelma (AMK)
Objective
The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.
Course competences
Ethics
Internationality and multiculturalism
Operating in a workplace
The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.
For each content unit there will be processes and tools provided for application of learned model and concepts.
Location and time
Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.
Oppimateriaali ja suositeltava kirjallisuus
Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material
Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall
Teaching methods
Lectures, group assignment and Independent study.
Exam schedules
Exam will be held at the end of the course during week 19, re-exam week 20 &21
International connections
The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Vaihtoehtoiset suoritustavat
Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification
More information in the degree regulations and the study guide.
Student workload
Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h
Content scheduling
Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms
w 11 Brand elements, naming and cultural issues.
w 12 No lesson. Do the homework for the next lesson and finalise you buyer personas and content mapping for the group work
w 13 Brand identity models.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam
Further information
Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.
Enrollment
06.02.2023 - 12.02.2023
Timing
13.02.2023 - 26.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Mari Karjalainen
Groups
-
ZJA23KHAvoin AMK, lita
-
HTL20S1Liiketalous
-
HBI23VKBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
Objective
The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.
Course competences
Ethics
Internationality and multiculturalism
Operating in a workplace
The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.
For each content unit there will be processes and tools provided for application of learned model and concepts.
Location and time
Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.
Oppimateriaali ja suositeltava kirjallisuus
Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material
Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall
Teaching methods
Lectures, group assignment and Independent study.
Employer connections
-
Exam schedules
Exam will be held at the end of the course during week 19, re-exam week 20 &21
International connections
The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Vaihtoehtoiset suoritustavat
Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification
More information in the degree regulations and the study guide.
Student workload
Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h
Content scheduling
Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms continues
w 11 Tools of marketing coms continues
w 12 Brand elements, naming and cultural issues.
w 13 Brand identity models.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam
Further information
Exchange students 10
Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.
Enrollment
01.11.2021 - 28.02.2022
Timing
14.02.2022 - 27.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 37
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Mari Karjalainen
Groups
-
HBI22VKESSBachelor’s degree in Business Administration, ESSCA School of Management. (Bachelor's)
-
HTL19S1Liiketalous
-
HBI22VKBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
Objective
The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.
Course competences
Ethics
Internationality and multiculturalism
Operating in a workplace
The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.
For each content unit there will be processes and tools provided for application of learned model and concepts.
Location and time
Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.
Oppimateriaali ja suositeltava kirjallisuus
Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material
Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall
Teaching methods
Lectures, group assignment and Independent study.
Employer connections
-
Exam schedules
Exam will be held at the end of the course during week 19, re-exam week 20 &21
International connections
The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Vaihtoehtoiset suoritustavat
Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification
More information in the degree regulations and the study guide.
Student workload
Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h
Content scheduling
Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms continues
w 11 Tools of marketing coms continues
w 12 Brand elements, naming and cultural issues.
w 13 Brand identity models. Group work assignment.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam
Further information
Exchange students 10
Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.