Marketing Planning and Measurements (5 op)

Arviointiasteikko

0-5

Tavoitteet

The students familiarize themselves with branding and product lines in the field of technology. They also get an idea about managing service business and sales force. They understand how to identify and analyze competitors and design marketing strategies. They learn to design pricing strategies and programs.

Sisältö

- product offer
- pricing and sales budgeting
- positioning and targeting
- creating competitive advantage
- communication mix
- operating in global market place

Aika ja paikka

The lectures will be held during autumnsemester 2020 (periods 1 and 2) at Lutakko campus, Dynamo.

Oppimateriaalit

Kotler, Philip. Marketing Management, European Edition 2016.
Additional material given by the lecturer.

Opetusmenetelmät

Various methods, e.g lectures, company visits, visiting lecturers, case studies, individual or pair presentation

Harjoittelu- ja työelämäyhteistyö

Possible company visit, visiting lecturers, project.

Kansainvälisyys

Exchange Students

Opiskelijan ajankäyttö ja kuormitus

o lectures 52 h
o exercises 15 h
o assignment 35 h
o independent study 30 h
o company visits 3h
Total 135 h

Arviointikriteerit, tyydyttävä (1)

Sufficient 1: The student understands the significance of marketing management in the field of ICT.

Satisfactory 2: The student knows basic tools of marketing planning and is able to create a very basic analysis and apply it into practice.

Arviointikriteerit, hyvä (3)

Good 3: The student has knowledge of how to apply marketing management in the field of ICT and is able to put it into a deeper technical context.

Very good 4: The student is able to handle marketing planning as a part of company’s marketing mix and is capable of using it almost independently.

Arviointikriteerit, kiitettävä (5)

Excellent 5: The student is able to create independently a realistic marketing plan for the company taking into account the technical environment and the life-long learning