Curricula

Objectives

A student knows different research methods in tourism.
A student understands multiple scientific approaches to tourism phenomena.
A student is able to conduct research data collection process.
A student applies project management theory into practice.

Content

Different research methods in tourism
Multiple scientific approaches to tourism phenomena.
Qualitative research.
Quantitative research.

Learning materials and recommended literature

Kerzner, H. & Maniyam, S. 2017. Project management, or similar kind of publication. Packt Publishing.
Levent, A. & Sharma, A. 2008. Qualitative Research in Hospitality and Tourism. Emerald.
Scientific articles on quantitative methods chosen by the tutor teacher.
Decrop, A. & Woodside, A. (eds.) 2017. Consumer behaviour in tourism and hospitality research. Bingley UK: Emerald.
Altinay, L. & Paraskevas, A. 2008. Planning research in hospitality and tourism. Butterwoth-Heinemann.

Teaching methods

Lectures and workshops
Conducting a small research individually
Reading and analyzing research reports

International connections

International research material or visiting researchers

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

lectures and workshops 40 h
assignments 60 h
reading the course material 35 h
Total 135 h

Further information for students

Open UAS 5
Exchange students: 5 (included in the total capacity)

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6

Assessment methods are based on learning objectives.
A course accepted as completed is assessed on the following five-step scale:


2 (Satisfactory) The student understands different research methods in tourism industry. The student can explain multiple perspectives in content matter. The student applies research data collection process and project management theory into practice.

1 (Sufficient) The student identifies different research methods in tourism industry. The student understands multiple perspectives in content matter. The student applies research data collection process and project management theory into practice.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Evaluation criteria, good (3-4)

3 (Good) You can explain different research methods in tourism research. You can demonstrate multiple perspectives in content matter. You are able to conduct research data collection process including analysis. You are able to analyze project management process.

4 (Very Good) You can select different research methods in tourism research. You can evaluate multiple perspectives in content matter. You are able to conduct research data collection process including analysis and complex data comparison. You are able to analyze and evaluate project management process.

Evaluation criteria, excellent (5)

5 (Excellent) You can critisize different research methods in tourism industry. You can evaluate multiple perspectives in content matter. You are able to apply complex research data collection process including analysis and re-formulation of the process. You know how to re-organize project management process.

Prerequisites

Basic understanding of tourism industry