Responsible Business Concepts (10 cr)
Code: MZMI3000-3007
General information
Enrollment
01.08.2022 - 25.08.2022
Timing
29.08.2022 - 21.12.2022
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Online learning
Unit
School of Business
Teaching languages
- English
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Service Business
Teachers
- Janne-Valtteri Nisula
Groups
-
MPT20SMBachelor's Degree Programme in Service Business
Objectives
You will learn consultative approach.
You will be able to use different design and business tools.
You will learn how to work through consultation process.
You will learn how to integrate sustainbility thinking into concept development process.
You will learn how to create sustainble business concepts.
You will understanding of some future research tool.
Content
Design Process
Different design tools
Ethnographic and contextual research
Design Thinking, covering desirability, feasibility and viability
Sustainable concept design
Target groups
Business models & planning
Consultative approach
Time and location
NOTE: There are 5-6 compulsory sessions, and many guidance session on the course. The compulsory sessions are: 31.8, 14.9. 12.10, 2.11, 7.12.
Sessions will be held in Zoom: https://jamk.zoom.us/j/7236499945
Teaching methods
Project-based learning. Use of design thinking techniques. Integration of sustainability principles in business concept development.
Group work | students create a sustainable business concept.
Practical training and working life connections
During the course, several real case studies will be reviewed. Furthermore, the course offers a variety of tools which can be useful in the future working life. The students will develop crucial skills related to concept development, project management and time management.
Exam dates and retake possibilities
No exam.
International connections
The methodologies and case studies used during the course international settings.
Alternative completion methods
No alternative versions.
Students need to participate on all contact sessions, there is a lot of hands-on doing on the course.
Student workload
270 hours
Further information for students
Group work | students create a sustainable business concept in a form of visualized report.
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1 (Adequate)
You are able to recall the consultative approach within your learning process and different design, business and future research tools you have used. You are able to identify the dimensions of sustainability applied in concept development.
2 (Satisfactory)
You are capable to explain the consultative approach used within your learning process. You can describe different design, business and future research tools you have used. You can explain the dimensions of sustainability applied in concept development.
Evaluation criteria, good (3-4)
3 (good)
You are able to use consultative approach within similar processes. You can implement different design, business and future research tools. You can apply the dimensions of sustainability in concept development.
4 (very good)
You can conclude consultative approach within similar processes. You can analyze different design, business and future research tools. You can evaluate the dimensions of sustainability in concept development.
Evaluation criteria, excellent (5)
5 (Excellent)
You can critically discuss consultative approach within similar processes. You can manage different design, business and future research tools. You can develop the dimensions of sustainability in concept development.
Prerequisites
Basics of marketing
Service system
Innovation process
Operational management