Curricula

Objectives

The students

-Recognizes changes in global environment and its effects to tourism -Recognizes weak signals effecting tourism
- Recognize methods to foresee in tourism
- Recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation

Content

Tourism trends
Weak signals
Anticipation
Scenario toolkit

Learning materials and recommended literature

Tourism trend reports - UNWTO
Consumer trend reports – Euromonitor international
Other materials provided by the lecturers of the course (Moodle).

Teaching methods

Online and offline lectures and supervision.

Exam dates and retake possibilities

No exam. The course will be completed by different assignments.

Alternative completion methods

You can complete this course individually (virtually) or participating the guidance in the class (f2f).

Student workload

In total student work 135 hours.

F2F learning:
Lectures /guidance 20%
Individual Learning 50%
Groupwork 30%

If completed individually/virtually:
Individual learning 50%
Assingment 50%

Further information for students

Open UAS 5 (included in the total capacity)
Exchange students: 5 (included in the total capacity)

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. A course accepted as completed is assessed on the following five-step scale:

5 (Excellent) The student analyzes the concepts related to future trends in tourism. The student compares multiple perspectives in content matter and displays creativeness in exercises. The student can evaluate critically topics in global and national levels.

4 (Very Good) The student can analyze the concepts related to future trends in tourism. The student compares multiple perspectives in content matter. The student can evaluate topics in global and national levels.

3 (Good) The student illustrates the concepts related to future trends in tourism. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.

2 (Satisfactory) The student understands the concepts and special characteristics related to future trends in tourism. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.

1 (Sufficient) The student can define concepts related to future trends in tourism. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Evaluation criteria, good (3-4)

3 (Good) You can illustrate the concepts and phenomena related to future trends in tourism. You demonstrates multiple perspectives in content matter, and you are able to apply methods in tourism future scenarios. You differentiate topics in global and national levels.

4 (Very Good) You can analyze the concepts and phenomena related to future trends in tourism. You compare multiple perspectives in content matter, and you are able to apply methods in tourism future scenarios. You can evaluate topics in global and national levels.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and phenomena related to future trends in tourism. You can analyze multiple perspectives in content matter, and you are able to apply methods in tourism future scenarios. You are able to display creativeness in your performance. You can evaluate critically topics in global and national levels.

Prerequisites

Student understands basics of global mega trends and tourism trends
-scope of tourism industry
- meaning of innovation for companies
-themes of sustainability
- technology change as a phenomenom