Opetussuunnitelmat

Objective

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Location and time

The course will start on Tuesday Feb 14 0800
The first two weeks of the course will have two lectures per week on Tuesday 0800-10130 and Thursday 1700-1915. After the winter break, there will be one class per week held Tuesdays 0800-1030. The final two weeks of the course shall revert to two classes per week as per the above schedule.

Please follow carefully the changing classrooms from your student schedule.

The full coure schedule with the topics will be available on Moodle once you are confirmed as being enrolled.

Oppimateriaali ja suositeltava kirjallisuus

The reading material will be provided by the lecturer in Moodle.
Please check also the course videos/ppt slides for additional links about the different topics.

Teaching methods

Course Objectives:
This course will cover the following content including:
• Examining the relevance of events planning to the world of business including private, public and not-for-profit sectors
• Identifying unique features of events as they pertain to the marketing process
• Learning how to design events
• Investigating the role of competitive positioning, targeting and consumer segmentation
• Learning the components of an event business plan
• Developing event financial forecast for revenues and expenses
• Formulating an event business plan in collaboration with a client from the local community and integrating all of the components of an events business plan

This course is experiential where you shall work in cohort group of 4-5 to create and plan an event. You will learn basic theory and as we learn the theory, you will apply it to the construction of an event business plan.

Exam schedules

There will be two small tests during the term and there will be no final exam.

Vaihtoehtoiset suoritustavat

This a course that requires face to face participation working in teams. If a student cannot participate in the lectures and the team work, the course cannot be implemented individually.
Please check the instructions from Moodle or contact to the lecturer.

Student workload

Total 135 h
Lectures 40 h
Project Work 60 h
Individual working, reading materials 35 h

Content scheduling

See detailed Course Schedule on Moodle.

Further information

Learning Outcomes
Upon completion of this course students will be able to:
• Evaluate the career opportunities in the field of event planning.
• Explain the increasing importance of event management including planning, marketing, sales, and execution in the private, public and not for profit sectors.
• Describe the unique features of events as they pertain to planning, marketing, sales, and execution.
• Develop a creative event concept.
• Create an event business plan in collaboration with a client from the local community.
• Assess the challenges and opportunities facing event managers now and in the future.

Evaluation scale

0-5

Arviointikriteerit, tyydyttävä (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Arviointikriteerit, hyvä (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Assessment criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Qualifications

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.