Siirry suoraan sisältöön

Sales and Marketing (5 op)

Toteutuksen tunnus: TLBC1500-3003

Toteutuksen perustiedot


Ilmoittautumisaika
01.11.2022 - 05.01.2023
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
09.01.2023 - 30.04.2023
Toteutus on päättynyt.
Opintopistemäärä
5 op
Lähiosuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Teknologiayksikkö
Toimipiste
Pääkampus
Opetuskielet
englanti
Paikat
0 - 35
Koulutus
Logistiikka (AMK)
Bachelor's Degree Programme in Purchasing and Logistics Engineering
Opettajat
Huihan Hiltunen
Mikko Ilola
Vastuuopettaja
Mikko Ilola
Ryhmät
TLS20S1
Logistiikka
TLP23VK
Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
TLP20S1
Bachelor's Degree Programme in Purchasing and Logistics Engineering
TLP22VS
Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
Opintojakso
TLBC1500
Toteutukselle TLBC1500-3003 ei löytynyt varauksia!

Arviointiasteikko

0-5

Tavoitteet

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Sisältö

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Oppimateriaalit

Lecturing materials, slides and videos

Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing

Opetusmenetelmät

CLASSROOM TEACHING
- small group learning
- exercises
- learning tasks
- exam

Tenttien ajankohdat ja uusintamahdollisuudet

The possible date and method of the exam will be announced in the course opening information.

Toteutuksen valinnaiset suoritustavat

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

Opiskelijan ajankäyttö ja kuormitus

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

Arviointikriteerit, tyydyttävä (1)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Arviointikriteerit, hyvä (3)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Arviointikriteerit, kiitettävä (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Esitietovaatimukset

At least 10 ECTS practical training

Lisätiedot

Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE

Siirry alkuun