Curricula

Objectives

Purpose of the course:
During this course, you will acquire basic knowledge of entrepreneurship and profitable business in action-driven ways. You will assess your own entrepreneurial capabilities and expand your understanding of the sector with the help of company stories, for example. During the course, you will work in a multidisciplinary team in which you will develop a business idea.

Course competences:
Internationalisation and communications competence
Learning and information management competence
Entrepreneurship, innovation and working community competence

Course learning outcomes:
1. You recognise and are able to assess your own capabilities and attitudes concerning entrepreneurship.
2. You know the concept of internal entrepreneurship, what it means to become an entrepreneur and the significance of entrepreneurship and innovations in society.
3. You understand the preconditions of profitable business.
4. You understand and recognise the role of customer relationship in business and are able to apply this knowledge.
5. You demonstrate an ability for self-management in an entrepreneurial way in a multidisciplinary team.
6. You identify the customers’ needs and find business opportunities in them.
7. You are familiar with and capable of utilising the JAMK and EduFutura entrepreneurship and innovation environments and the related support services.

Content

You recognise the skills of your own internal entrepreneurship and use them to develop the course business idea.

Based on your experience, observations and the knowledge you have acquired, you form a conception of market needs or demand in response to which you develop your own turnkey solution/business concept (service/product concept).

You act in a multidisciplinary small group in which you reflect upon and assess the business opportunities of the idea and share their opportunities for success with other students in the course. The ideas are tested with potential customers and further developed on the basis of the feedback received.

The development and communication tools used in the assessment and development of the ideas include the Business Model Canvas and the Value Proposition Canvas.

Time and location

1.10 - 10.12.2020
JAMK Rajakatu Campus

Learning materials and recommended literature

Möttönen, T. (ed.) 2020: Finnish entrepreneurs: From freedom of occupation to the entrepreneurial society

Teaching methods

lectures
group discussions
presentations
pitchings
assignments

Practical training and working life connections

Interview of the entrepreneur

International connections

Examples also abroad
Students in the Tourism management Degree Programme

Alternative completion methods

Assignments in Moodle

Student workload

Lectures 20 h
Assignments, group work and self study 61 h

Content scheduling

1 What is entrepreneurship?
2 Entrepreneurial mindset
3 Various modes of entrepreneurship
4 Business idea

Further information for students

Avoin AMK (Open UAS) 5
Exchange students 5

Evaluation scale

Pass/Fail

Evaluation criteria, pass/failed

You recognise the features of your own inner entrepreneurship and utilise them in the development of a business idea and demonstrate an ability for self-management in an entrepreneurial way in a multidisciplinary team.

You understand the role of entrepreneurship in society and in your own sector. You understand the principles of profitable business.

In customer situations or services, you identify needs in response to which you develop a business idea together with your multidisciplinary team.

You understand the role of customers in the development of business ideas and the principles of value creation.