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International Sport Marketing (5 op)

Toteutuksen tunnus: HL00BD94-3002

Toteutuksen perustiedot


Ilmoittautumisaika
06.02.2023 - 12.02.2023
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
13.02.2023 - 26.05.2023
Toteutus on päättynyt.
Opintopistemäärä
5 op
Lähiosuus
4 op
Virtuaaliosuus
1 op
TKI-osuus
3 op
Toteutustapa
Monimuoto-opetus
Yksikkö
Liiketoimintayksikkö
Toimipiste
Pääkampus
Opetuskielet
englanti
Paikat
0 - 40
Koulutus
Liiketalous (AMK)
Opettajat
Aila Ahonen
Mari Karjalainen
Ryhmät
ZJA23KH
Avoin AMK, lita
HTL23VK
Liiketalouden tutkinto-ohjelma (AMK), vaihto-opiskelu/Exchange studies
HTL20S1
Liiketalous
Opintojakso
HL00BD94
Toteutukselle HL00BD94-3002 ei löytynyt varauksia!

Arviointiasteikko

0-5

Sisällön jaksotus

Lecture once a week 1,5 hours, seminar events scheduled separately.

Tavoitteet

The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.

Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn

Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.

Sisältö

The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.

Aika ja paikka

JAMK campus and Moodle platform. Zoom for online sessions.

Oppimateriaalit

Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.

Case studies and journal articles announced in the course platform.

Opetusmenetelmät

Lectures, online webinars, development assignments, group discussions, case studies.
This course contains two compulsory seminar events in Jamk main campus and online.

Tenttien ajankohdat ja uusintamahdollisuudet

No exam, no retake.

Kansainvälisyys

Guest lectures from JAMK partner universities. Seminar together with international partners.

Toteutuksen valinnaiset suoritustavat

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.

Opiskelijan ajankäyttö ja kuormitus

Lectures 27 h
Assignments 54 h
Individual study 54 h

Arviointikriteerit, tyydyttävä (1)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Arviointikriteerit, hyvä (3)

Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Arviointikriteerit, kiitettävä (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Lisätiedot

avoin amk 3

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