Curricula

Objectives

Global marketing and sales course has been designed to emphasize the global marketing and sales management perspectives.

Time and location

The course will be held in autumn.
There will be intensive face-to-face sessions (f2f) during the weekends.

Learning materials and recommended literature

Textbooks

Hollensen, S. (2017). Global marketing. Harlow, England: Pearson.

Keegan, W. J., & Green, M. C. (2017). Global Marketing.

Teaching methods

Face-to-face learning and distance learning

Flipped classroom model will be used to implement this course.
Thus, pre-class learning is vital for successfully implementing the flipped learning model. At the course Moodle workspace, the teacher will provide students with lecture notes and other studying materials. Each student has to familiarise him/herself with the pre-class learning content. The teacher strongly suggests that students gather other resources and expose themselves to the focal subject area. In the classroom, the teacher will focus more on applying conceptual knowledge and encourage knowledge sharing among the students.

Exam dates and retake possibilities

The last item of assessment in the Sustainable Global Marketing course is the group project. For a group project, students need to write a report.
The report should describe the following:
Company overview
Company's global presence overview
Which Internalization Theory explain selected company presence across the globe.
What kind of market entry strategies used by the selected company?
Describe product strategy in international markets
Describe the pricing strategy of the company in global markets
Describe the distribution strategies of the company in international markets
Describe the marketing communication of the selected company in the international market
More detailed information during first contact lesson.
General instruction
The report should be a maximum of ten pages in length (including cover page and contents). The report should be written according to JAMK reporting instructions.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and specification. More precise info: JAMK Degree Regulations, section 17.

Student workload

Global Marketing and Sales course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.

Below are the details of the student's workload in hours

Lectures 20 hour
Group assignments 20 hour
Final individual project report 45 hour
Independent study 50 hour
The total workload of 135 hour

Further information for students

Avoin amk 5 (included in total capacity)
Vaihto-opiskelijat 10

Evaluation scale

0-5

Prerequisites

BBA in business or economics or equal