Siirry suoraan sisältöön

Selling and Distribution (5 cr)

Code: MTMW2400-3005

General information


Enrollment

02.02.2024 - 11.02.2024

Timing

18.03.2024 - 20.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages

  • English

Seats

20 - 45

Degree programmes

  • Bachelor's Degree Programme in Tourism Management

Teachers

  • Susanna Riekkinen

Groups

  • ZJA24KM
    Avoin amk, marata
  • MTM22S1
    Bachelor's Degree Programme in Tourism Management
  • MTM24VK
    Bachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
  • 21.03.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005
  • 26.03.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 28.03.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005
  • 02.04.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 04.04.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005
  • 09.04.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 11.04.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005
  • 16.04.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 18.04.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005
  • 23.04.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 25.04.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005
  • 30.04.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 02.05.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005
  • 07.05.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 14.05.2024 08:30 - 11:00, Selling and Distribution MTMW2400-3005
  • 16.05.2024 09:45 - 12:15, Selling and Distribution MTMW2400-3005

Objective

The student understands the selling processes and sales management perspectives.
She/he can act responsibly in customer relationship management.
She/he can identify different distribution actors on tourism industry.
Student can evaluate customer-oriented and cost-efficient sales and distribution channels for a tourism company.

Content

- key concepts of selling and distribution
- sales and buying process
- sales & customer relationship management
- tourism distribution actors
- distribution channels

Oppimateriaali ja suositeltava kirjallisuus

Jobber, D. and Lancaster, G. 2019. Selling and Sales Management, Pearson. (e-book available)
Journal of Selling and Sales Management
Kotler, Philip, Bowen, John T., Makens, James C., Baloglu, Seyhmus. 2017 (and other editions) Marketing for tourism and hospitality. Pearson Education Limited.

Other materials provided by course tutors (Moodle)

Teaching methods

Face-to-face implementation, including:
Lectures & recorded lectures
Individual assignments
Group assignments
Guest speeches/lectures

Employer connections

Guest speakers/lectures

Exam schedules

Two retake opportunities if the exam is failed

International connections

Case examples on national and international perspectives

Vaihtoehtoiset suoritustavat

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours.
Lectures 45 hrs
Individual and group assignments 50 h
Exam and studying of literature 40 h

Further information

The assessment is based on learning objectives, quality and criteria. Self-evaluation by the student plays an important role in the learning process.

Exchange students 5

Evaluation scale

0-5

Arviointikriteerit, tyydyttävä (1-2)

Sufficient 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.

Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.

Arviointikriteerit, hyvä (3-4)

Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.

Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.

Assessment criteria, excellent (5)

Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.

Assessment criteria, approved/failed

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Qualifications

Student knows the basics of marketing, accounting and management.