Siirry suoraan sisältöön

Digital Services in Tourism (independent online) (5 cr)

Code: MTMW3000-3008

General information


01.04.2024 - 30.04.2024


21.05.2024 - 31.07.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning


School of Business

Teaching languages

  • English


20 - 40

Degree programmes

  • Bachelor's Degree Programme in Tourism Management


  • Susanna Riekkinen


  • ZJK24KM
    Korkeakoulujen välinen yhteistyö, MARATA
  • MTM21S1
    Bachelor's Degree Programme in Tourism Management
  • ZJA24KM
    Avoin amk, marata
  • 22.05.2024 13:00 - 14:30, Digital Services in Tourism (independent online) MTMW3000-3008


The object of the course
In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.

Course competences

The learning objectives of the course
You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.


The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.

Oppimateriaali ja suositeltava kirjallisuus

Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing.
Course material, provided by the course tutor.

Teaching methods

Online implementation
Webinars and video lectures
Independent reading materials and information search, online discussions
Project work including research, video presentation and development plan.
Other independent assignments.

Employer connections

Course includes various visiting industry specialists (video lectures) supporting student's knowhow about tourism industry development and future aspects.

Student attends a visit to Digi & Game Center, supporting the building of local networks and industry knowledge. Visit can be done indepently in person or by attending a pre-recorded virtual tour.

Student does a development plan for a tourism/hospitality company. Topic can be chosen from student's own work environment or from given development projects that are done in cooperation with tourism company partners.

Exam schedules

No exam

International connections

Course content includes international case examples from tourism industry. Project work in course can be done for an international tourism company.

Vaihtoehtoiset suoritustavat

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours.
Webinars/video lectures 10h
Project work 40h
Independent study, assignments 25h
Independent study, reading material 60h

Content scheduling

Independent Online course, Moodle as a learning environment. Course starts with a voluntary webinar at the beginning of the course. Course implementation has no mandatory webinars nor continuous guidance during the summertime.

Content divided into modules that include assignments. Each assignment has a specific deadline throughout the course. Final deadline at the end of the course.

Course is suitable to students who are working during studies because video lectures and learning tasks are saved to Moodle and can be done independently by given deadlines.

Further information

The assessment is based on learning objectives, quality and criteria.
Assignments include self-evaluation and peer feedback.
Guidance is provided only through pre-recorded video instructions by the teacher.
No personal guidance available during summer months.

Evaluation scale


Arviointikriteerit, tyydyttävä (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

0 (Fail) You do not meet the minimum criteria set for the course.

1 (Sufficient) You can describe the impact of digitalization in tourism. You identify the value of digital services. You can explain how to develop digital services.

2 (Satisfactory) You describe the impact of digitalization in tourism. You explain the value of digital services.You illustrate and give examples how to develop digital services.

Arviointikriteerit, hyvä (3-4)

3 (Good) You explain the impact of digitalization in tourism. You distinguish the value of different digital services. You can evaluate digital services and produce a plan how to develop them.

4 (Very Good) You can analyze the impact of digitalization in tourism. You can compare the value of digital services for different customer segments. You create a concrete development plan for digital services based on evaluation.

Assessment criteria, excellent (5)

5 (Excellent) You show critical thinking in analyzing the impact of digitalization in tourism. You analyze the value of digital services for different customer segments. You display creativeness in the evaluation process of digital services. You construct a concrete development plan based on evaluation.


Basic knowledge about digitalization in tourism