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International Sport Marketing (5 op)

Toteutuksen tunnus: HL00BD94-3003

Toteutuksen perustiedot


Ilmoittautumisaika
20.11.2023 - 11.02.2024
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
12.02.2024 - 20.05.2024
Toteutus on päättynyt.
Opintopistemäärä
5 op
Lähiosuus
4 op
Virtuaaliosuus
1 op
TKI-osuus
3 op
Toteutustapa
Monimuoto-opetus
Yksikkö
Liiketoimintayksikkö
Toimipiste
Pääkampus
Opetuskielet
englanti
Paikat
20 - 40
Koulutus
Liiketalous (AMK)
Opettajat
Aila Ahonen
Brian Jordan
Ryhmät
HTL21S1
Liiketalouden tutkinto-ohjelma (AMK)
ZJA24KH
Avoin AMK, lita
HTL21SIY
Liiketalouden tutkinto-ohjelma (AMK)
HTL24VK
Liiketalouden tutkinto-ohjelma (AMK), vaihto-opiskelu/Exchange studies
Opintojakso
HL00BD94

Toteutuksella on 13 opetustapahtumaa joiden yhteenlaskettu kesto on 26 t 0 min.

Aika Aihe Tila
Ke 06.03.2024 klo 12:15 - 13:45
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35BP15 Oppimistila
Ma 11.03.2024 klo 09:45 - 11:15
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35C113 Experience lab
Ke 13.03.2024 klo 12:15 - 13:45
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35C112 Food and Wine Lab
Ma 18.03.2024 klo 09:45 - 11:15
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35C113 Experience lab
Ke 20.03.2024 klo 08:00 - 15:00
(7 t 0 min)
International Sport Marketing HL00BD94-3003
R35D205 Tulikari Auditorio
Ke 27.03.2024 klo 12:15 - 13:45
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35C112 Food and Wine Lab
Ke 03.04.2024 klo 12:15 - 13:45
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35C112 Food and Wine Lab
Ke 10.04.2024 klo 12:15 - 13:45
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35C113 Experience lab
Ke 17.04.2024 klo 12:00 - 14:00
(2 t 0 min)
International Sport Marketing HL00BD94-3003
R35C112 Food and Wine Lab
Ma 22.04.2024 klo 09:45 - 11:15
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35C113 Experience lab
Ke 08.05.2024 klo 14:00 - 16:00
(2 t 0 min)
International Sport Marketing HL00BD94-3003
R35C112 Food and Wine Lab
Ke 15.05.2024 klo 12:15 - 13:45
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35B115 IT-tila
Ti 21.05.2024 klo 09:45 - 11:15
(1 t 30 min)
International Sport Marketing HL00BD94-3003
R35B115 IT-tila
Muutokset varauksiin voivat olla mahdollisia.

Arviointiasteikko

0-5

Sisällön jaksotus

Lecture once a week 1,5 hours, possible other events scheduled separately.

Tavoitteet

The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.

Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn

Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.

Sisältö

The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.

Aika ja paikka

JAMK campus and Moodle platform.

Oppimateriaalit

Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.

Case studies and journal articles announced in the course platform.

Opetusmenetelmät

Lectures, online webinars, development assignments, group discussions, case studies.

Tenttien ajankohdat ja uusintamahdollisuudet

No exam, no retake.

Kansainvälisyys

Guest lectures from JAMK partner universities. Collaboration with international sport organisations in course work.

Toteutuksen valinnaiset suoritustavat

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.

Opiskelijan ajankäyttö ja kuormitus

Lectures 27 h
Assignments 54 h
Individual study 54 h

Arviointikriteerit, tyydyttävä (1)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Arviointikriteerit, hyvä (3)

Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Arviointikriteerit, kiitettävä (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Lisätiedot

Avoin amk 5

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