Urheilumarkkinointi ja sosiaalinen media (2 cr)

Evaluation scale

0-5

Objective

The student learns to recognize the financial possibilities of his own sports career and understands the importance and expectations of partners. The student learns to use different social media channels and understands how they can be used in their own sports career.

Content

In the third part, the lectures will cover sports marketing, sponsorship contracts and social media tools and their use. In the tasks, the athlete considers the basics of sponsor cooperation and the use of social media in sports.

Assessment criteria, approved/failed

The student can evaluate his skills and competences and identify critical areas for development. The student understands the basics of sponsor cooperation and knows how to use different social media channels.