Idea to Business (5 cr)

Evaluation scale

Pass/Fail

Content scheduling

The course consists of 10 workshop webinars of 3,5h each. The workshops will be held every week (not in weeks 42 and 45) and will be interspersed with weekly assignments, which will be unpacked under the guidance of the trainers the following week. The coach then instructs a new topic and task to be worked on again the following week. The workshop topics are as follows (the order may vary):

1. course orientation, different approaches to entrepreneurship
2. Products and customers
3. Market analysis
4. Competitor analysis
5. Pricing and profitability analysis
6. Sales/marketing plan
7. Cash flow statement
8. Cash flow statement
9. Preparation of presentations
10. Presentation of business ideas to the financier

Objective

Student is able to realistically assess the profitability of his/her business idea, as well as his/her own capacity to implement it.
Student is able to draw up debriefings needed to plan a new business: product-customer matrix, market analysis, competitor analysis, sales-/marketing plan and financial calculations.
Student is able to pitch his/her idea to investors.

Content

Business plan, own capacity to implement the idea, product/customer matrix, market analysis, competitor analysis, marketing and sales plan, financial calculations, pitching the idea.

Materials

other separate material, which you can get from your coach

Teaching methods

Webinars
Learning tasks
Educational videos
Guidance meetings with a coach

Exam schedules

The course does not include an exam. Learning tasks are carried out throughout the course.

Student workload

Webinars/workshops online 35h
Independent work + possible supervision meetings 100h

Assessment criteria, approved/failed

Student is able to realistically assess the profitability of his/her business idea, as well as his/her own capacity to implement it.
Student is able to draw up debriefings needed to plan a new business: product-customer matrix, market analysis, competitor analysis, sales-/marketing plan and financial calculations.
Student is able to pitch his/her idea to investors.

Further information

The student must have a business idea that is developed during the coaching. Apply for the training via the Enterprise Factory website (https://www.yritystehdas.fi/oppilaitosvalmennukset/ideasta-yritykseks i) . Participants will be selected on the basis of the applications.