Curricula

Objectives

Student is able to realistically assess the profitability of his/her business idea, as well as his/her own capacity to implement it.
Student is able to draw up debriefings needed to plan a new business: product-customer matrix, market analysis, competitor analysis, sales-/marketing plan and financial calculations.
Student is able to pitch his/her idea to investors.

Content

Business plan, own capacity to implement the idea, product/customer matrix, market analysis, competitor analysis, marketing and sales plan, financial calculations, pitching the idea.

Evaluation scale

0-5

Evaluation criteria, pass/failed

Student is able to realistically assess the profitability of his/her business idea, as well as his/her own capacity to implement it.
Student is able to draw up debriefings needed to plan a new business: product-customer matrix, market analysis, competitor analysis, sales-/marketing plan and financial calculations.
Student is able to pitch his/her idea to investors.

Further information

The students must have a business idea to develop in order to take part in the course. Participants are chosen based on their applications. The course is organized in co-operation with the Jyväskylä Startup Factory. For more information, see https://www.yritystehdas.fi/en/educational-institute-coaching/from-an-idea-to-a-business