Sales and Marketing (5 cr)
Code: TLBC1500-3010
General information
Enrollment
20.11.2023 - 04.01.2024
Timing
08.01.2024 - 19.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 15
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Groups
-
UTIVERKKOInstitute of New Industry, online learning (mechanical, logistics and civil engineering)
Objective
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Arviointikriteerit, hyvä (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Assessment criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Qualifications
At least 10 ECTS practical training