Curricula

Objectives

This course will help you compose and deliver effective--compelling, ethical and well-organized--extemporaneous oral presentations appropriate for a variety of professional contexts. Through frequent guided practice, you will learn to analyze audiences and effectively adapt your oral communication for different organizational stakeholders.

Content

Overcoming fear of speaking; speaking ethics; audience analysis; credibility; attention and interest; informative strategies and presentation aids; persuasive strategies and motivational appeals; crisis communication

Learning materials and recommended literature

Materials and literature will be stored on the Canvas Learning Management System (accessible via Moodle link) 

Teaching methods

Lectures and moderated discussion sections will augment primary and secondary readings to help you meet the following objectives: (1) Compose and deliver effective oral and group presentations on international business-related topics, (2) Engage in critical and analytical communication analysis, (3) Assess and achieve opportunities for personal and professional improvement as a public communicator.

Practical training and working life connections

This course is ideally suited for students seeking careers in business management, human relations, public relations, marketing, advertising, media development, and teaching.

Exam dates and retake possibilities

Students will receive information about examination dates (and retake possibilities) via the Canvas Learning Management System – and will be reminded of those dates and associated policies on the first day of class.

Student workload

81 hours
- Lessons 18 h
- Assignments, presentations 48 h
- Independent reading and research 15 h

Further information for students

Student learning will be assessed via the following activities:

Get Acquainted Speeches: 5%
Sharing News Outline: 5%
Sharing News Speech: 15%
Public Relations Response Outline: 5%
Public Relations Response Speech: 20%
Group Communication Reflection: 10%
Slide Presentation [informal speech]: 10%
Final Exam: 30%

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1

Knowledge and Understanding: The student demonstrates insufficient understanding of persuasive theory; meets expectations of least two of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates promising but still insufficient ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Satisfactory 2

Knowledge and Understanding: The student demonstrates acceptable understanding of persuasive theory; meets expectations for three of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates acceptable ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Evaluation criteria, good (3-4)

Good 3

Knowledge and Understanding: The student demonstrates basic understanding of persuasive theory; meets expectations for each of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates a competent ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.


Very good 4

Knowledge and Understanding: The student demonstrates mastery of persuasive theory; meets or exceeds expectations for each of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates very good ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Evaluation criteria, excellent (5)

Excellent 5

Knowledge and Understanding: The student demonstrates mastery of persuasive theory, presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates excellent ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Prerequisites

None

Further information

Teacher- Professor Dr Andrew Wood from San José State University, California