Influence Marketing for Industrial Business (3 cr)
Code: TK00BU17-3003
General information
Enrollment
08.01.2024 - 30.04.2024
Timing
13.05.2024 - 19.05.2024
Number of ECTS credits allocated
3 op
Mode of delivery
Face-to-face
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Mechanical Engineering
Teachers
- Anneli Kakko
Teacher in charge
Anneli Kakko
Objective
The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.
Content
The course covers four major topics:
1. Culture- its impact on consumer behavior
2. Influence- mechanics of shifting people’s thoughts and actions
3. Influencer Marketing- considerations for selecting influencers and creating campaigns
4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.
Location and time
Monday - Tuesday, May 13 &14 at JAMK main campus, classroom G208
Wednesday - Friday, May 15-17 at JAMK main campus, classroom G206
Oppimateriaali ja suositeltava kirjallisuus
The textbook to be used in the course:
Title: Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Author: Jason Falls
ISBN-10: 1642011347
ISBN-13: 978-1642011340
ASIN: B08VGNX78R
Publisher: Entrepreneur Press, 2021
Teaching methods
Lectures, company visits, group work, cruise Päijänne with dinner, free time activities
Employer connections
-
Exam schedules
No exams, 100 % participation needed
International connections
-
Vaihtoehtoiset suoritustavat
Only face-to-face participation is possible
Student workload
An initial schedule of the course at Jamk Rajakatu campus May 13 - 17, 2024
Name: Influence Marketing for Industrial Business
Code: TK00BU17-3003
Credit points: 3 ECTS credit points
Monday, May 13 at classroom G208
09:00-10:10 am Starting of the course by Dr. Don Roy
General arrangements and Finland-Jyvaskyla-JAMK presentation by
Mrs. Anneli Kakko
10:20-11:30 am Introduction to Influence Marketing by Dr. Don Roy
11:30 am-12:30 pm Lunch break
12:30-01:40 pm Dimensions of National Culture by Dr. Don Roy
01:50-03:00 pm Principles of Influence by Dr. Don Roy
Tuesday, May 14 at classroom G208
09:00-10:00 am Team building exercise
10:10-11:15 am The Strategy of Influence by Dr. Don Roy
11:15 am-12:15 pm Lunch break
12:15-01:15 pm Who Has Influence? by Dr. Don Roy
01:30-02:00 pm Bus transportation from Jamk F1 outdoor to Muurame
02:00-04:00 pm Harvia Company visit in Muurame
04:00-04:25 pm Bus transportation from Muurame to Vaajakoski
04:25-04:45 pm Visit Panda Chocolate factory store
04:45-05:00 pm Bus transportation from Vaajakoski back to JAMK
Wednesday, May 15 at classroom G206
09:00-10:10 am Case assignment and discussion
10:20-11:30 am Final assignment work session (Part 1) by Dr. Don Roy
11:30 am-1230 pm Lunch break
12:30-01:40 pm Implementing an Influence Marketing Campaign by Dr. Don Roy
01:50-03:00 pm Final assignment work session (Part 2) by Dr. Don Roy
06:20-06:50 pm Walk to Jyväskylä harbor
07:00-10:00 pm Rhea cruise with dinner at Lake Jyväsjärvi and Päijänne (own cost,
TBD - if you have not yet informed please do it now do you take part
or not in this cruise)
Thursday, May 16 at classroom G206
08:15-09:00 am Bus transportation from Jamk F1 outdoor to Suolahti
09:00-11:30 am Valtra company visit in Suolahti
11:30 am-12:15 pm Bus transportation from Suolahti back to Jamk
12:15 pm -1:15 pm Lunch
1:15-02:05 pm Determine Success: Measurement by Dr. Don Roy
2:15-03:00 pm Final assignment work session (Part 3) by Dr. Don Roy
Friday, May 17 at classroom G206
09:00-10:00 am Final assignment work session (prepare for presentation)
10:10-11:40 am Final assignment presentations
11:40 am-12:00 pm Feedback and ending of the course
12:00-12:45 pm Lunch
Further information
Main teacher: Dr. Don Roy, Middle Tennessee State University (MTSU), USA, don.roy@mtsu.edu
Coordinator: Mrs. Anneli Kakko, Jamk University of Applied Sciences, anneli.kakko@jamk.fi
Evaluation scale
Pass/Fail