Curricula

Objectives

You will learn consultative approach.
You will be able to use different design and business tools.
You will learn how to work through consultation process.
You will learn how to integrate sustainbility thinking into concept development process.
You will learn how to create sustainble business concepts.
You will understanding of some future research tool.

Content

Design Process
Different design tools
Ethnographic and contextual research
Design Thinking, covering desirability, feasibility and viability
Sustainable concept design
Target groups
Business models & planning
Consultative approach

Time and location

Tuesdays 13.15.16.00

Teaching methods

Studying and learning on the course happens through creative hands-on workshops.
Project-based learning. Use of design thinking techniques. Integration of sustainability principles in business concept development.
Group work | students create a sustainable business concept and a prototype.

Practical training and working life connections

During the course, several real case studies will be reviewed. Furthermore, the course offers a variety of tools which can be useful in the future working life. The students will develop crucial skills related to concept development, project management and time management.

Exam dates and retake possibilities

No exam.

Alternative completion methods

No alternative versions.

Student workload

Working with the concept for max 270 hours.

Research (Discover) approx. 60-80h
Analysis (Define) approx. 30h
Ideation (Develop) approx. 80h
Building (Deliver) approx. 40h

Content scheduling

Group work | students create a sustainable business concept in a form of visualized report.
The concept will be created in small pieces in different workshops.
The course work is split in four phases:
Research (Discover): Global concept research, Jyväskylä case contextual research (qualitative)
Analysis (Define): Jyväskylä research analysis
Ideation (Develop): Ideation and development process for the case & building a prototype
Building (Deliver): Financial and marketing communication of the case and finalizing plans and concept materials

Further information for students

Exchange students 2
NOTE: Students need to participate on all contact sessions, there is a lot of creative hands-on doing on the course.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1 (Adequate)
You are able to recall the consultative approach within your learning process and different design, business and future research tools you have used. You are able to identify the dimensions of sustainability applied in concept development.

2 (Satisfactory)
You are capable to explain the consultative approach used within your learning process. You can describe different design, business and future research tools you have used. You can explain the dimensions of sustainability applied in concept development.

Evaluation criteria, good (3-4)

3 (good)
You are able to use consultative approach within similar processes. You can implement different design, business and future research tools. You can apply the dimensions of sustainability in concept development.

4 (very good)
You can conclude consultative approach within similar processes. You can analyze different design, business and future research tools. You can evaluate the dimensions of sustainability in concept development.

Evaluation criteria, excellent (5)

5 (Excellent)
You can critically discuss consultative approach within similar processes. You can manage different design, business and future research tools. You can develop the dimensions of sustainability in concept development.

Prerequisites

Basics of marketing
Service system
Innovation process
Operational management