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Sales and Marketing (5 op)

Toteutuksen tunnus: TLBC1500-3011

Toteutuksen perustiedot


Ilmoittautumisaika
18.11.2024 - 09.01.2025
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
20.01.2025 - 30.04.2025
Toteutus on käynnissä.
Opintopistemäärä
5 op
Lähiosuus
2.5 op
Virtuaaliosuus
2.5 op
Toteutustapa
Monimuoto-opetus
Yksikkö
Teknologiayksikkö
Toimipiste
Pääkampus
Opetuskielet
englanti
Paikat
20 - 86
Koulutus
Logistiikka (AMK)
Bachelor's Degree Programme in Purchasing and Logistics Engineering
Opettajat
Mikko Ilola
Taneli Kärmeniemi
Ryhmät
TLS22S1
Logistiikka - tutkinto-ohjelma (AMK)
TLP22S1
Bachelor's Degree Programme in Purchasing and Logistics Engineering
TLP25VK
Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
UTIVERKKO
Uudistuvan teollisuuden instituutin verkko-opetus (konetekniikka, logistiikka, rakennustekniikka)
TKN25VK
Konetekniikka (AMK), vaihto-opiskelu/Exchange studies
TLP24VS
Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
Opintojakso
TLBC1500

Toteutuksella on 17 opetustapahtumaa joiden yhteenlaskettu kesto on 25 t 0 min.

Aika Aihe Tila
Ma 20.01.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F406 Oppimistila
Ti 21.01.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ma 27.01.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F406 Oppimistila
Ti 28.01.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ma 03.02.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F406 Oppimistila
Ti 04.02.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ma 10.02.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F406 Oppimistila
Ti 11.02.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ma 17.02.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ti 18.02.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ma 03.03.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ti 04.03.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ma 10.03.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ti 11.03.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F307 Oppimistila
Ma 17.03.2025 klo 09:00 - 10:30
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35F305 Oppimistila
Ti 18.03.2025 klo 13:15 - 14:45
(1 t 30 min)
Sales and Marketing TLBC1500-3011
R35G203 Oppimistila
Ma 24.03.2025 klo 09:00 - 10:00
(1 t 0 min)
Sales and Marketing TLBC1500-3011
R35B116 IT-tila
Muutokset varauksiin voivat olla mahdollisia.

Arviointiasteikko

0-5

Tavoitteet

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Sisältö

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Aika ja paikka

Jamk Campus Rajakatu 35 Jyväskylä

Oppimateriaalit

Lecturing materials, slides and videos

Back-up materials:
Donaldson: Sales Management
Keegan & Green: Global Marketing

Opetusmenetelmät

This course includes lectures and learning assignments. Some of the assignments are done as independent work, some during contact teaching. The assignments are described in the course workspace. All assignments are either independent or group work (as described in course workspace) and due dates are confirmed as the course progresses. Part of the lectures may be held online.

NOTE! Students other than those in the TLP22S1 and TLS22S1 group can complete this course implementation entirely as online studies. The course content and tasks are then practically the same, but - the submission schedule may be partly different.

ATTENTION! According to JAMK’s instructions, every student participating in the course must submit the first course assignment within three weeks of the start of the course. If the assignment is not submitted within this schedule, the student in question will be removed from the course.

Arviointikriteerit, tyydyttävä (1)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Arviointikriteerit, hyvä (3)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Arviointikriteerit, kiitettävä (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Esitietovaatimukset

At least 10 ECTS practical training

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