Curricula

Objectives

You know different concepts of business planning.
You understand the logic and process of business planning.
You are able to apply the knowledge into practice in creating a business plan.

Content

Strategic thinking
Strategic business areas
Innovation and new business creation
Business models and concepts
Process and tools of business planning
Market research
Business finance
Operational management systems in enterprises
Responsible business
Business development services for new entrepreneurs

Learning materials and recommended literature

Alhabeeb, M. J.. Entrepreneurial Finance : Fundamentals of Financial Planning and Management for Small Business, John Wiley & Sons, Incorporated, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/jypoly-ebooks/detail.action?docID=1895545.

Cramer, Jacqueline. Corporate Social Responsibility and Globalisation : An Action Plan for Business, Taylor & Francis Group, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/jypoly-ebooks/detail.action?docID=1741626.

Paley, Norton. Successful Business Planning : Energising Your Companys Potential, Thorogood Publishing, 2004. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/jypoly-ebooks/detail.action?docID=309026.

Teaching methods

This course is implemented face to face. Methods of teaching and learning used in the implementation:
* lectures
* project-based learning
* group discussions
* peer-to-peer mentoring and feedback

Practical training and working life connections

The course offers a variety of tools which can be useful in the future working life. The students will develop crucial skills related to business planning, project management and time management.

Students' building of local networks within entrepreneurship is supported with visit to the Start-up Factory in Jyväskylä.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: Jamk Degree Regulations, section 17.

Student workload

Contact lessons and presentations of the business plans 60 h
Independent studying and group work 75 h
Total 135 h

Content scheduling

Lectures/workshops twice a week. Students will be provided different tools in business planning each week and they will utilize them in creating new business plan in groups. In the end of the course they will present their business plan to external experts.

Further information for students

Group work: students create a responsible business plan in a form of visualized report.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.

Assessment methods are based on learning objectives.

Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

1 (Sufficient) You know different concepts of business planning, and understand the logic and process of business planning. You are able to apply the knowledge into practice in creating a business plan.

2 (Satisfactory) You understand different concepts of business planning and the logic and process of business planning. You apply the knowledge into practice in creating a business plan.


If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Evaluation criteria, good (3-4)

3 (Good) You can explain the difference on the concepts, services and business level, and demonstrate the logic in processing a new business. You can demonstrate multiple perspectives in creating a business plan on responsible tourism markets. You are able to analyze the sustainability balance in a business concept.

4 (Very Good) You can compare different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and argue for multiple perspectives in creating a business plan on responsible tourism markets. You are able to approach critically and innovative way the practice- and responsibility-oriented and business plan.

Evaluation criteria, excellent (5)

5 (Excellent) You can critically analyze the different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and evaluate multiple perspectives in creating a business plan on responsible tourism markets. You are able to make a critical, innovative yet a realistic business plan, which demonstrates a balanced in responsibility matter.

Prerequisites

Understanding the basics of business functions
Understanding the special features of tourism industry.