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Sport Digital Communications (5 op)

Toteutuksen tunnus: HL00BD93-3004

Toteutuksen perustiedot


Ilmoittautumisaika
18.11.2024 - 07.02.2025
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
10.02.2025 - 19.05.2025
Toteutus on käynnissä.
Opintopistemäärä
5 op
Lähiosuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoimintayksikkö
Toimipiste
Pääkampus
Opetuskielet
englanti
Paikat
20 - 40
Koulutus
Liiketalous (AMK)
Opettajat
Toni Nikunen
Vastuuopettaja
Aila Ahonen
Ryhmät
HTL25VK
Liiketalouden tutkinto-ohjelma (AMK), vaihto-opiskelu/Exchange studies
ZJA25KH
Avoin amk, lita
HTL23S1
Liiketalouden tutkinto-ohjelma (AMK)
Opintojakso
HL00BD93

Toteutuksella on 12 opetustapahtumaa joiden yhteenlaskettu kesto on 27 t 0 min.

Aika Aihe Tila
Ti 11.02.2025 klo 12:15 - 13:30
(1 t 15 min)
Sport Digital Communications HL00BD93-3004
Online
Ti 18.02.2025 klo 12:15 - 15:30
(3 t 15 min)
Sport Digital Communications HL00BD93-3004
R35BP15 Oppimistila
Ti 04.03.2025 klo 12:15 - 15:30
(3 t 15 min)
Sport Digital Communications HL00BD93-3004
R35BP15 Oppimistila
Ti 11.03.2025 klo 12:15 - 13:30
(1 t 15 min)
Sport Digital Communications HL00BD93-3004
Online
Ti 18.03.2025 klo 12:15 - 15:30
(3 t 15 min)
Sport Digital Communications HL00BD93-3004
R35C113 Experience lab
Ti 25.03.2025 klo 12:15 - 13:30
(1 t 15 min)
Sport Digital Communications HL00BD93-3004
Online
Ti 01.04.2025 klo 12:15 - 15:30
(3 t 15 min)
Sport Digital Communications HL00BD93-3004
R35BP15 Oppimistila
Ti 08.04.2025 klo 12:15 - 13:30
(1 t 15 min)
Sport Digital Communications HL00BD93-3004
Online
Ti 22.04.2025 klo 12:15 - 15:30
(3 t 15 min)
Sport Digital Communications HL00BD93-3004
R35BP15 Oppimistila
Ti 29.04.2025 klo 12:15 - 13:30
(1 t 15 min)
Sport Digital Communications HL00BD93-3004
Online
Ti 06.05.2025 klo 12:15 - 15:30
(3 t 15 min)
Sport Digital Communications HL00BD93-3004
R35BP15 Oppimistila
Ti 13.05.2025 klo 12:15 - 13:30
(1 t 15 min)
Sport Digital Communications HL00BD93-3004
Online
Muutokset varauksiin voivat olla mahdollisia.

Arviointiasteikko

0-5

Tavoitteet

The object of the course:
Student understands the basics of digital communications, media and digital marketing in the context of sports business.

Course competences:
Proactive development
Internationality and multiculturalism
Learning to learn
Operating in a workplace
Business competence

Learning objectives of the course:
The student is able to critically review, analyze and understand the sports industry specific digital communications and marketing models, tools and environment and the relation of digital media and sports as a form of entertainment and business. Student is also able to apply knowledge of digital communications and marketing models, tools and environment in a sport business context to the practical design and planning of digital marketing campaigns for sports organizations and athletes. Student can communicate responsibly, diversely and professionally in English, and contribute actively to the interaction and discussions with other students during learning sessions. Student understands the issues of ethical media and communications as well as the role and purpose of ethical conduct in digital media communications and marketing.

Sisältö

Strategic approach to digital marketing in sport business, principles of digital marketing communications and e-PR in sports, management of online customer experience and marketing automation practices, sport marketing campaigns in digital media, social media tools and marketing practices in social media environment, digital analytics and search engine optimization, content and performance marketing in sports communications, gamification as a method for digital marketing, solutions and applications of IoT and mixed realities (MR) in sports business.

Aika ja paikka

11.2. 12:15 - 13:30 web
18.2. 12:15 - 15:30 Live
25.2. 12:15 - 13:30 No class, Winter break
4.3. 12:15 - 15:30 Live
11.3. 12:15 - 13:30 web
18.3. 12:15 - 15:30 Live
25.3. 12:15 - 13:30 web
1.4. 12:15 - 15:30 Live
8.4. 12:15 - 13:30 web
15.4. 12:15 - 15:30 No class, Easter week, Independent study
22.4. 12:15 - 15:30 Live
29.4. 12:15 - 13:30 web
6.5. 12:15 - 15:30 Live
13.5. 12:15 - 13:30 web

Oppimateriaalit

Seymour, A. & Blakey, P. 2020. Digital Sport Marketing : Concepts, Cases and Conversations. Routledge.
Muu materiaali annetaan kurssin alussa.

Opetusmenetelmät

Kurssi opetetaan kampuksella sekä etätoteutuksena. Opiskelija osallistuu luentoihin, workshoppeihin ja muihin aktiviteetteihin jotka organisoidaan luokkahuonessa sekä virtuaalisella alustalla. Opiskelija tekee sekä yksilötehtävän että ryhmätehtävän hyödyntäen vistuaalisia materiaaleja.

Oppiminen arvioidaan seuraavasti: yksilötehtävä 50 %, ryhmätehtävä 40 % ja vertaisarviointi 10 %.

Harjoittelu- ja työelämäyhteistyö

Ryhmätyöt tehdään yhteistyössä urheiluorganisaatioiden kanssa joka edesauttaa opiskelijoita yhdistämään työnsä urheiluliiketoimintaan ja ammattimaiseen markkinoinnin kehittämiseen.

Tenttien ajankohdat ja uusintamahdollisuudet

No exam.

Kansainvälisyys

Visitors from universities from abroad may do some guest lectures.

Toteutuksen valinnaiset suoritustavat

Sinulla on oikeus hakea opintojesi tunnistamista, jos sinulla on aiempia opintoja (esim. muualla suoritettuja yliopisto-opintoja), jotka voidaan hyväksilukea parhaillaan suorittamaasi tutkintoon.

Aiempien opintojen tunnistaminen on mahdollista pääasiassa kolmella tavalla: hyväksilukeminen (korvaaminen tai sisällyttäminen), epävirallisen oppimisen tunnustaminen ja opintojen hyväksilukeminen. Tarkempia tietoja: JAMKin tutkintosääntö, kohta 17.

Opiskelijan ajankäyttö ja kuormitus

Luennot ja workshopit 45 h
Yksilöllinen opiskelu ja ryhmätyöt 55 h
Virtuaalinen opiskelu 35 h

Arviointikriteerit, tyydyttävä (1)

Sufficient (1) - The student shows limited ability to analyze and evaluate academic and market information relevant to digital communications and marketing environment in sports industry, and identifies some of the tools and methods used to efficiently communicate in digital marketplaces. Student illustrates narrow skills in analyzing the challenges and opportunities to practice strategic and tactical communications and marketing utilizing digital environments relevant to sports organization. Students is able to transmit to a limited extent his/her and the team’s ideas and findings in English and scarcely contribute to the general discussions inside the study group. Student shows low-level activity and limited skills in participating productively to intercultural learning sessions and teamwork activities. Student is able to identify and assess only basic ethical issues and discuss superficially their role and significance related to planning and implementation of digital communications and marketing.

Satisfactory (2) - Student shows basic ability to analyze and evaluate academic and market information relevant to digital communications and marketing environment in sports industry, and understands few of the tools and methods used to efficiently communicate in digital marketplaces. Student illustrates moderate skills in analyzing the challenges and opportunities to practice strategic and tactical communications and marketing utilizing digital environments relevant to sports organizations. Student is partially able to communicate the reasoning when presenting his/her and the team’s ideas and findings in English but improvement would be needed. Student exhibits moderate activity and skills in participating productively to intercultural learning sessions and teamwork activities. Student is able to identify and assess some ethical issues and somewhat meaningfully discuss their role and significance related to planning and implementation of digital communications and marketing of sports activities.

Arviointikriteerit, hyvä (3)

Good (3) - Student shows good ability to analyze and evaluate academic and market information relevant to digital communications and marketing environment in sports industry, and understands the use of multiple tools and methods for efficient communications in digital marketplaces. Student illustrates average skills in analyzing the challenges and opportunities to practice strategic and tactical communications and marketing utilizing digital tools and methods considering the digital environments relevant to sports organizations. Student is able to present his/her and the team’s ideas, findings and conclusions in a clear and justified manner in English. Student acts proactively and with sufficient skills when participating productively to intercultural learning sessions and teamwork activities. Student is capable to recognize and assess various ethical issues quite comprehensively and meaningfully discuss their role and significance related to planning and implementation of digital communications and marketing of sports activities.

Very Good (4) - The student shows remarkable ability to analyze and evaluate academic and market information relevant to digital communications and marketing environment in sports industry, and understand well the use of various tools and methods for efficient communications in digital marketplaces. Student illustrates skills with merit in analyzing the challenges and opportunities to practice strategic and tactical communications and marketing utilizing digital tools and methods considering the digital environments relevant to sports organizations. Student is good at presenting his/her and the team’s ideas, findings and conclusions using good level of English and can share and communicate the justified views with peers. Student is exhibits high level of activity, commitment and comprehensive set of skills in participating productively to intercultural learning sessions and teamwork activities. Student is able to recognize, describe and assess ethical issues comprehensively and meaningfully contribute to the discussion of their role and significance related to planning and implementation of digital communications and marketing of sports activities.

Arviointikriteerit, kiitettävä (5)

Excellent (5) - The student shows profound ability to analyze and evaluate academic and market information relevant to digital communications and marketing environment in sports industry, and understands very well the purpose and use of various tools and methods for efficient communications in digital marketplaces. Student possess high level of skills in analyzing the challenges and opportunities to practice strategic and tactical communications and marketing utilizing digital tools and methods, and justify comprehensively the interrelations of digital environments to successful sport communications and marketing in practice. Student is fluent and logical at presenting his/her and the team’s ideas, findings and conclusions using high level of English and share well justified views logically with peers helping them to reflect and learn. Student is able to show excellent contribution, commitment and comprehensive activity and skills in participating productively to intercultural learning sessions and teamwork activities. Student recognizes, describes and assess multiple ethical issues profoundly and justify the views in a meaningful way to contribute to the discussion of the role and significance of ethics related to planning and implementation of digital communications and marketing of sports activities.

Lisätiedot

Assessment 1-5 according to given criteria.

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