International Sport Marketing (5 op)

Arviointiasteikko

0-5

Sisällön jaksotus

Luento kerran viikossa 1,5 tuntia, muut tapahtumat aikataulutetaan erikseen.

Tavoitteet

The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.

Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn

Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.

Sisältö

The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.

Oppimateriaalit

Valikoituja kappaleita seuraavista kirjoista:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.

Caset ja muu lukemisto annetaan kurssin alussa.

Opetusmenetelmät

Kurssi opetetaan pääosinkampuksella ja joitakin osioita virtuaalisesti. Kurssilla on kaksi kurssitehtävää. Lopuksi yksilötentti.

Kurssin tehtävissä on mukana urheiluorganisaatio jolle tehtävät tehdään.

Luennot, online webinaarit, kehittämistehtävät, ryhmäkeskustelut, case tehtävät.

Tenttien ajankohdat ja uusintamahdollisuudet

Tentin uusinta toukokuussa.

Kansainvälisyys

Vierailuluentoja ulkomaalaisista partneriyliopistoista. Yhteistyö kansainvälisen urheiluorganisaation kanssa.

Toteutuksen valinnaiset suoritustavat

Sinulla on oikeus hakea opintojesi tunnistamista, jos sinulla on aiempia opintoja (esim. muualla suoritettuja yliopisto-opintoja), jotka voidaan hyväksilukea parhaillaan suorittamaasi tutkintoon.

Aiempien opintojen tunnistaminen on mahdollista pääasiassa kolmella tavalla: hyväksilukeminen (korvaaminen tai sisällyttäminen), epävirallisen oppimisen tunnustaminen ja opintojen hyväksilukeminen. Tarkempia tietoja: JAMKin tutkintosääntö, kohta 17.

Opiskelijan ajankäyttö ja kuormitus

Luennot 27 h
Tehtävät 54 h
Itsenäinen opiskelu 54 h

Arviointikriteerit, tyydyttävä (1)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Arviointikriteerit, hyvä (3)

Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Arviointikriteerit, kiitettävä (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Lisätiedot

Etuoikeus kurssille Sport Business opiskelijoilla, sekä Jamkin että vaihto-opiskelijoilla.