Curricula

Objectives

Student is able to realistically assess the profitability of his/her business idea, as well as his/her own capacity to implement it.
Student is able to draw up debriefings needed to plan a new business: product-customer matrix, market analysis, competitor analysis, sales-/marketing plan and financial calculations.
Student is able to pitch his/her idea to investors.

Content

Business plan, own capacity to implement the idea, product/customer matrix, market analysis, competitor analysis, marketing and sales plan, financial calculations, pitching the idea.

Time and location

Jyväskylä The Startup Factory

Learning materials and recommended literature

Material distributed by coaches

Teaching methods

Workshops
Learning tasks
Trainers' introductions

Practical training and working life connections

At the end of the study period, the financier and/or an experienced entrepreneur will listen to and comment on the students' presentations.

Exam dates and retake possibilities

The course does not include an exam. Learning tasks are done weekly.

Student workload

Workshops 40h
Independent work 95h

Content scheduling

The course has 10 workshops with a duration of 3.5 hours. Workshops are held every week. Between them, worked on weekly tasks. After this, the coach gives instructions on a new topic and task, which will be worked on again during the following week. The topics of the workshops are as follows (the order may vary):

1. Course orientation, different approaches to entrepreneurship
2. Products and customers
3. Market analysis
4. Competitor analysis
5. Pricing and profitability calculation
6. Sales / marketing plan
7. Cash flow statement
8. Financial statement
9. Preparation of presentations
10. Presentations of business ideas to financiers

Further information for students

You cannot register for the course at Peppi, but you must apply at https://www.yritystehdas.fi/oppilaitosvalmennukset/ideasta-yritykseksi. Participants are selected based on applications.

Evaluation scale

Pass/Fail

Evaluation criteria, pass/failed

Student is able to realistically assess the profitability of his/her business idea, as well as his/her own capacity to implement it.
Student is able to draw up debriefings needed to plan a new business: product-customer matrix, market analysis, competitor analysis, sales-/marketing plan and financial calculations.
Student is able to pitch his/her idea to investors.

Further information

The students must have a business idea to develop in order to take part in the course. Participants are chosen based on their applications. The course is organized in co-operation with the Jyväskylä Startup Factory. For more information, see https://www.yritystehdas.fi/en/educational-institute-coaching/from-an-idea-to-a-business