Opetussuunnitelmat

Objective

This course will introduce you to the fundamental concepts and principles of international marketing, such as market segmentation, targeting, positioning, branding, distribution, communication, pricing, and research. You will also learn about the various factors that influence international marketing decisions, such as culture, politics, law, economics, and regional integration. Moreover, you will explore the opportunities and challenges of international marketing in the context of globalization, digitalization, and sustainability. In this course you are required to launch their product/service at Jamk premises by apply the guerrilla marketing techniques.

At the end of the course, you are expected:

- to understand international marketing operations in a glocal (local+global) context.
- to understand important concepts of international marketing, the factors affecting international marketing decisions
- to understand how companies can succeed in a competitive international environment
- to understand diverse case illustrations from different contexts and participate in active learning methods
- to develop strategies and critically discuss theoretical and practical aspects of international marketing issues from multiple perspectives.
- be able to experience product/service launching exhibition by apply guerrilla marketing activity

The course aims to develop the following COMPETENCES


Responsible international business management: You develop your intellectual capabilities to seek conclusions and draw inferences in an international environment to become responsible manager. You develop creative and insightful solutions to solve complex business problems both in the present and the future with explicit emphasis on local and international standards of ethics, responsibility, and sustainability and implications on various stakeholders.
To achieve this competence, you will:
- carefully work with your team members and review their point of view on assessing the market condition
- propose the individual decision and then review with the team members
- act as a responsible team member
- carefully study the target market cultures and design the guerrilla marketing campaign accordingly


Proactive development: You develop solutions in the light of current as well as anticipated situations and challenges in business by applying knowledge, critical reasoning and analytical skills. You ensure that these solutions are feasible, relevant, creative, user-friendly, and sustainable as well as underline active cooperation amongst different actors.
To achieve this competence, you will:
- carefully review the the target market
- develop your reports by arguing on the decision and pausable outcomes
- gather the primary and secondary data to support your findings
- gather noted and insights for yor learning diary in class and during workshop

Internationality and multiculturalism: You work in multicultural and international environments and networks in order to develop knowledge and communication skills as well as develop empathy and appreciation for other cultures. You communicate responsibly and effectively in English through written, verbal, non-verbal and digital formats individually as well as a team member in diverse settings
To achieve this competence, you will:
- understand your team members skills and utilize their competencies accordingly
- share the responsibility
- communicate and take the lead in the project

Content

The main areas to be covered include (but not limited to):

Understanding internationalization preparedness
Understanding international motives
International marketing research
The global trade environment
Guerrilla marketing campaign
International marketing theories
International marketing selection process
PESTLE Analysis
International market entry mode strategies
International promotion and communication strategies

Location and time

The class timing would be communicated via Tuudo app, the weekly session is of 1h 30m .

Oppimateriaali ja suositeltava kirjallisuus

Below mention is the book which is core to the rigour aspect of the course. However, additional course material will be provided by the lecturer in an online workspace.

Green, M. C., & Keegan, W. J. (2020). Global marketing. Pearson.

Teaching methods

The primary mode of delivery is a combination of in-class activities on campus. The lectures will be recorded to support opportunities for 24/7 learning. The in-class activities deepen the learning in the forms of tutorials, individual and group work, reflection and guidance.

Study methods are described below;

Participating in the lecture session
Webinars with industry experts
Engagement in the workshops (i.e., assessment and guidance on project and scientific poster )
Case studies/articles discussions and debates
Actively writing the learning diary
Team engagements and collaborations

Exam schedules

There are assignments on the course, please find the details in further information:

To resit the course due to failed grade and improve the passing grade (degree regulations paragraphs 18 and 21)


The grade improvement is only possible if the candidate has submitted the assignment, if you are willing to improve the grade, you have to agree with the teacher. Please, remember, if you did not submit the assignment on time, you will not have the opportunity to improve your grades. Besides, the teacher in this course will review your performance based on the time logs spent on moodle workspace and on discussion forum participation, if the teacher remains not satisfied, you will not be granted a chance for improvement. If the group members remain dissatisfied with your efforts, the group may recall in the early stages, in such a situation you also lose the right to improve grades.

International connections

In this course, you will encounter students from various countries, providing extensive opportunities for networking and future collaborations.

Vaihtoehtoiset suoritustavat

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of study in order to qualify with grade 5


Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points

Content scheduling

The main areas to be covered include (but not limited to):

Understanding internationalization preparedness
Understanding international motives
International marketing research
The global trade environment
Guerrilla marketing campaign
International marketing theories
International marketing selection process
The socio-cultural environment and PESTLE analysis
International market entry mode strategies
International promotion and communication strategies

Further information

1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5

The assessment parts are:

Project concept (Pass/Fail) (10 marks)- late submission 0%
Reflection on Lectures (40 marks)- late submission 0%
Scientific Poster (30 marks)- late submission 0%
Exhibition Video (Pass/Fail) (10 marks)- late submission 0%

Total: 100


Below is mention grading schema;

Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points

Exchange students: 10

Evaluation scale

0-5

Arviointikriteerit, tyydyttävä (1-2)

Group work
A. Project Report (20%)
B. Data Collection Primary and Secondary (15%)
C. Video Project based on Guerrilla marketing (15%)

Individual
D. Reflection/Learning Diary (35%)
E. Discussion Forum and active Class Participation (15%)

You will get a grade of ‘one' or 'two' if you are able to demonstrate a basic level of evidence in the following competences:
Responsible international business management
Proactive development
Internationality and multiculturalism

Arviointikriteerit, hyvä (3-4)

Group work
A. Project Report (20%)
B. Data Collection Primary and Secondary (15%)
C. Video Project based on Guerrilla marketing (15%)

Individual
D. Reflection/Learning Diary (35%)
E. Discussion Forum and active Class Participation (15%)

You will get a grade of ‘three' or 'four' if you are able to demonstrate a good level of evidence in the following competences:
Responsible international business management
Proactive development
Internationality and multiculturalism

Assessment criteria, excellent (5)

Group work
A. Project Report (20%)
B. Data Collection Primary and Secondary (15%)
C. Video Project based on Guerrilla marketing (15%)

Individual
D. Reflection/Learning Diary (35%)
E. Discussion Forum and active Class Participation (15%)

You will get a grade of ‘five' if you are able to demonstrate excellent level of evidence in the following competences:
Responsible international business management
Proactive development
Internationality and multiculturalism

Qualifications

First year studies completed including successful completion of a basic course in Marketing.

Further information

The course offers both rigour and relevance perspectives. The rigour perspectives are highlighted in the class through the study methods mentioned above. Whereas, the relevance aspect is to offer through project launching. Project launching involves proper research of the local (Finnish company) likewise studying the proposed International market. The process requires you to apply theoretical knowledge via-project development.