Management of Accessible Tourism Services (online) (5 cr)

Evaluation scale

0-5

Objective

The purpose of this course is to deepen your understanding in accessible tourism. You will learn how accessibility is implemented in customer service, tourism production processes, product development and human resources management. After this course you understand the importance of service and attitude culture in managing accessible services and service production and know different methods to assess accessibility in physical environment.

Competences:
Tourism business, Ethics, Sustainable development

Learning outcomes:
You identify how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You understand the importance of service and attitude culture in managing accessible services and service production. You recognize methods to assess physical accessibility.
You are able to utilise your understanding of accessibility in the development and management of the accessible tourism services.

Content

Service processes and accessibility
Accessible service and attitude culture
Development of accessible services
Accessibility assessment
Management of accessible tourism services

Location and time

The course starts on 17th March when Moodle workspace will be opened and the students get pre-assignment for the course. There are five webinars in this course and in between the webinars students study independently according to the instructions given by the tutor.

Materials

Buhalis, D. & Darcy, S. (eds.) 2011. Accessible tourism. Concepts and issues. Channel View Publications.

Teaching methods

This course is implemented online. Methods of teaching and learning used in the implementation:
* online webinars
* learning assignments
* group discussions

Employer connections

Visiting lecturers and cases from the industry sharing their experiences from the theme.

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed as follows:
* online webinars and group discussions 20
* independent assignments and other independent work (studying of literature, preparing for lectures) 115

Assessment criteria, satisfactory (1)

Sufficient 1: You identify how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You understand the importance of service and attitude culture in managing accessible services and service production. You recognize methods to assess physical accessibility.
You are able to utilise your understanding of accessibility in the development and management of the accessible tourism services.

Satisfactory 2: You understand how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You can explain the importance of service and attitude culture in managing accessible services and service production. You categorize methods to assess physical accessibility. You are able to utilise your understanding of accessibility in the development and management of the accessible tourism services.

Assessment criteria, good (3)

Good 3: You find solutions how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You can explain the importance of service and attitude culture in managing accessible services and service production. You demonstrate methods to assess physical accessibility. You use your understanding of accessibility in the development and management of the accessible tourism services.

Very Good 4: You can compare different solutions to improve accessibility in customer service, production processes, product development and human resources management. You can explain the importance of service and attitude culture in managing accessible services and service production. You demonstrate methods to assess physical accessibility. You apply your understanding of accessibility in the development and management of the accessible tourism services.

Assessment criteria, excellent (5)

Excellent 5: You can critically analyze different solutions to improve accessibility in customer service, production processes, product development and human resources management. You apply the importance of service and attitude culture in managing accessible services and service production. You demonstrate methods to assess physical accessibility. You apply your understanding of accessibility in the development and management of the accessible tourism services.

Qualifications

The student understands the concepts related to accessible tourism. He/she recognizes the special characteristics and needs of the customers in accessible services.

Further information

Avoin amk 5
Campusonline 20