Curricula

Objectives

Sustainable Marketing and Sales aim to equip you with a thorough understanding of relationship marketing, enabling you to contribute to more responsible and ethical marketing practices while addressing environmental and socio-cultural concerns. You will understand the fundamental principles of sustainable marketing and sales and their impact on the environment and society. You will analyze and apply theoretical foundations of sustainable marketing and sales to real-world scenarios. You will learn from case studies and practical examples to make informed decisions in sustainable marketing and sales, considering both successful and unsuccessful approaches.

The competencies to be developed in this course encompass sustainable global business management, internationality, and multiculturalism.

Sustainable global business management:
You critically review and gain a comprehensive understanding of sustainable strategies and models for global marketing and sales. You apply multidisciplinary knowledge to develop sustainable marketing and sales solutions for businesses across various sectors.

Internationality and multiculturalism:
You demonstrate the ability to monitor global trends and developments within the sustainable marketing and sales domain. You stay informed about sustainable international industry standards, operate effectively, and adapt to international and multicultural work environments. You also recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours. These competencies emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales.

Content

Theme 1: Relationship Selling in Sustainable Marketing
Theme 2: Creating Value for Sales and Ethics in Sustainable Marketing
Theme 3: Product and Customer Strategies in Sustainable Marketing
Theme 4: Sales Presentation and Management in Sustainable Marketing

Learning materials and recommended literature

Lecture Materials, Textbooks, Articles, Book Chapters, Conference Proceedings, Real-World Case Studies.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Sufficient (1):
You demonstrate your ability to exhibit a fundamental understanding of sustainable strategies and models for global marketing and sales. You sufficiently recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. Your grasp of fundamental concepts, trends, and navigational insights in this field remains basic. Your engagement with the course content is at a basic level, with minimal participation in course materials and discussions, reflecting a basic level of performance.

Satisfactory (2):
You demonstrate a satisfactory understanding of sustainable strategies and models for global marketing and sales. You exhibit a satisfactory understanding of cross-cultural competency in sustainable marketing and sales endeavours but need to emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You have a fair grasp of fundamental concepts, trends, and navigational insights in sustainable marketing and sales. Moreover, you demonstrate a satisfactory level of engagement with the course content and materials and actively participate in the course materials and discussions, reflecting a satisfactory level of performance.

Evaluation criteria, good (3-4)

Good (3):
You demonstrate a strong understanding of the core principles of sustainable strategies and models for global marketing and sales. You exhibit a robust capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales and actively engage with the course content and materials. Moreover, you actively participate in the course materials and discussions, demonstrating high performance.

Very good (4):
You demonstrate an advanced understanding of sustainable strategies and models for global marketing and sales. You exhibit an outstanding capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You fully grasp fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You engage proficiently with the course content and materials, actively participating in discussions and coursework. You demonstrate proficient performance and engagement in the course materials and discussions.

Evaluation criteria, excellent (5)

You demonstrate an exceptional understanding of sustainable strategies and models for global marketing and sales. You display an advanced capacity to understand cross-cultural competency in sustainable marketing and sales endeavours and emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales. You exhibit a comprehensive grasp of fundamental concepts, trends, and navigational insights within sustainable marketing and sales. You actively engage with the course content and materials, participating fervently in discussions and coursework. Additionally, you consistently demonstrate excellent performance and engagement in the course materials and discussions.

Prerequisites

This course is designed to accommodate students in the first year of the IBM master's degree programme.